Whether you sell food, beverages, cannabis, or something else, you've likely struggled to find the recipe for success regarding product packaging. Most business owners want to keep their packaging costs low, but they also want to ensure that their products stand out from their competition to increase their profit potential. As challenging as it can be to create eye-catching products, it's not entirely impossible when you focus on the following essential packaging rules:
Get to the Point
Whether you're looking at weed baggies for your cannabis products or bottles for a beverage, avoid crowding your packaging with so many design elements that you can't tell what the product is by looking at it. While there's no denying that graphics and other design elements are attractive, they can make it harder for consumers to see what you're selling at a glance. Make the area around your product labeling clear so they notice your item's description first and your design elements second.
Opt for Quality
Most business owners look for ways to save money, but it shouldn't be at the sacrifice of quality. Quality packaging can appeal to customers more than inadequate packaging for its look, feel, and durability. Find a packaging business that creates solutions for products in your industry, and ask as many questions as possible. Read reviews, ask for samples, and test various packaging options to have confidence in your decision.
Be Careful With Size
Product packaging sizing can be a sore point for consumers. Make the packaging too big, and they might be shocked by the lack of contents inside. Make the packaging too big, and they might be shocked by the lack of contents inside. To address this challenge, consider opting for a custom-printed packaging that not only caters to the dimensions of your product but also enhances its overall presentation. Make it too small, and you run the risk of the contents being damaged in transit. Talk to your local packaging experts about packaging options designed to take up minimal shelving space while still keeping your product contents safe.
Hire Design Experts
Many product manufacturers try to keep their packaging costs low by downloading branding templates and opting for generic designs. While there's no denying that many templates look smart, they rarely have the ‘wow' factor that helps them stand out from the crowd on the average store shelf.
After selecting the best packaging materials for your products, consider enlisting the services of design experts like graphic designers. They can learn about your branding and target market and develop a design that accurately reflects your brand and appeals to your preferred customers.
Make It Obvious
Customers shouldn't have to guess how your product works or how to use it to its full potential. If you have unique packaging that's not straightforward to use, consider incorporating instructions into the packaging design. For example, if your packaging has a dispenser of some kind, use a picture of someone opening and using the packaging to ensure customers immediately know how it works. If instructions for use are complicated, don't be afraid to include this information on the back and on your website and social media platforms.
You might have the best product money can buy, but that doesn't mean it will be a top seller. Packaging can count for a lot. Keep these packaging rules in mind and potentially improve your chances of creating a standout product your customers love.
