Google today released its 23rd annual Year in Search, offering insight into who and what people cared about this year across the globe, including trending topics right here in South Carolina. Based on the Google Trends data, 2023 was a year in which people sought out, on one hand, information on human crises and, on the other hand, entertainment.
Nationwide, hurricanes dominated the trending “news” category along with “War in Israel and Gaza” and “Titanic submarine.” Users asked “how often” quite often, turning up interesting responses from “how often do you think about the Roman Empire” to “How often do trains derail”. When it came to movies, Barbie and Oppenheimer secured the top spots, while Damar Hamlin and Travis Kelce led search trends for athletes.
The Local Year in Search 2023 is a new information hub tracking statewide trends across the U.S. It provides data from three areas of South Carolina–Charleston, Columbia, and Florence. The list breaks down the Top 5 trending searches across four different categories. For example, the Charleston area was the only place in the U.S. with “dog friendly restaurants near me” as a top trending search.
Below are the 2023 trending searches in the Charleston area:
Top 5 Trending “Tour” searches:
- Taylor Swift|The Eras Tour
- Renaissance World Tour
- It’s All a Blur World Tour
- Peace Out: The Farewell Tour
- Five Albums. One Night. The World Tour.
Top 5 Trending “TV Show” searches:
- The Last of Us
- Daisy Jones & the Six
- The Golden Bachelor
- The Night Agent
- Citadel
Top 5 Trending “Near Me” searches:
- Pilates near me
- Movies playing near me
- Estate sales near me
- Dog friendly restaurants near me
- Recycling centers near me
Top 5 Trending “Versus” searches:
- Jake Paul vs Nate Diaz
- Charlo vs Canelo
- Al Nassr vs PSG
- LSU vs Florida Baseball
- Logan Paul vs Dillon Danis
You can explore more of what people used Google to search for this year by clicking through the Year in Search 2023 landing page.
