In recent years, mindfulness has become an increasingly popular practice. Companies apply it to increase the productivity of their employees, schools use it to improve the academic performance of students, and even some mental health professionals use it as a treatment for post-traumatic stress. However, it has become clear that apart from being a technique of self-knowledge and emotional awareness, it has also become an important industry with rising popularity.
Growing Popularity
Despite the fact that we were already navigating convulsive and uncertain times, the coronavirus and its impact on the economy have added new turbulence to the journey. The fear of contagion, the pessimistic socioeconomic perspectives and the feeling of never ending of the present situation have made thousands of people seek comfort in practices such as mindfulness in order to deal with anxiety and stress. For the anxious generation, plugged into their phones and constantly bombarded by news alerts, with people working too hard and getting little rest, Mindfulness has quickly become “the drug” of the moment.
The Rise of Emotional Wellness Apps
Faced with the impossibility of attending courses or workshops in person during the pandemics, mobile applications have become the perfect allies for all those who seek to learn to concentrate and become more aware of the present. According to data from Appinventiv, since 2015 more than 2,500 meditation applications have been launched on the market, all of them trying to find their differential value. Calm, for example, is the app number one for sleep and meditation; while Loona works all the senses through image and sound. On the other hand, Coa considers mental health as well as physical well-being, and proposes a kind of gym to achieve emotional fitness. Calm, Headspace, and Meditopia are some of the most popular apps, especially among US users. Collectively, monthly active users of these three platforms increased by 59% in November 2020, according to data from Sensor Tower. These figures also translate into business results.
Benefits of Mindfulness
Experts are aware that mindfulness is not a substitute for flexible hours, conciliation or a realistic distribution of workload, but they emphasize that this practice has significant benefits for workers and organizations. Through mindfulness, the brain achieves a new way of seeing and understanding life, allowing people to be more aware of all the moments of everyday life and enjoy them more. In this way, mindfulness can raise the level of attention, reduce anxiety and help to focus better, which leads to an increase in the level of productivity, something very favorable in the work environment. According to numerous studies, the regular practice of meditation increases the levels of melatonin, a hormone responsible for regulating sleep, and reduces the production of cortisol, linked to stress. The ultimate goal is to put everything in perspective, look at things from a distance and, in this way, analyze the situation without emotional charge and with a greater sense of objectivity.
Stress Relief
For many people who feel overworked, overstressed and exhausted, Mindfulness has become one of the best options when it comes to boosting their mental state of being. Anxiety, depression and most often stress can make it almost impossible for a person to lead a normal life, therefore it is no surprise that many are turning to Mindfulness as a way to relax and relieve anxiety during stressful periods. Sometimes when you feel overstressed, all you need is to just set your mind at ease and not think about your problems. Entertainment is also one of the most common ways of achieving this, for instance, at casinos.co.za's online casino reviews you will find all top-rated gambling sites in one place. It is ensured that these top SA casinos are sites that: feature the best bonuses and promotions, sport a range of free slots casino games and have a good reputation and customer support.
In conclusion, the reason why Mindfulness is becoming increasingly popular lies in our constant need of unwinding and relieving stress in such uncertain times we are living in. Only by putting our minds at ease we are going to be able to find a solution to our problems.
