Press Release
From classic films and television comedies to hit songs and anime series, McDonald's has been famously featured in entertainment for decades. Now, the fast food restaurant is giving fans a front-row seat to a new experience, headlined by some of their most beloved menu items. McDonald’s today introduced the “As Featured In Meal,” a collection of fan-favorite menu items that have made iconic appearances throughout film, television, and music.
Starting on August 14th, the meal will be available alongside exclusive experiences for fans, custom merch, and never-before-seen content.
For a limited time, fans can relive the magic of their favorite characters and artists with one of three main menu items and sides – all famously featured. The meal will include a choice of 10-piece Chicken McNuggets®, Quarter Pounder® with Cheese, or Big Mac® Sandwich along with Medium World Famous Fries®, a Medium soft drink, and the newly-branded Sweet ‘N Sour Sauce – inspired by McDonald's next ‘as featured in' moment with Marvel Studios' “Loki” Season 2, streaming October 6th on Disney+.
“It's not only our real-life fans who have a go-to order… for decades our favorite movie and TV characters have, too,” said Morgan Flatley, Global Chief Marketing Officer and Head of New Business Ventures at McDonald's. “The As Featured In Meal is our biggest Famous Order yet, celebrating the most memorable McDonald's references across the world of entertainment.”
An Iconic Fit to Match
McDonald’s is also partnering with PALACE – a London-based skate and streetwear brand that has featured McDonald's in its celebrated skate videos – to create the PALACE McDONALD'S merch line. Starting on August 14th, fans who buy the As Featured In Meal can scan the code on the packaging to purchase pieces from the collab.
Introducing Our Next ‘As Featured In' Moment
With McDonald's having a special role in Marvel Studios' upcoming “Loki” Season 2, they are giving everyone a sneak peek via a themed AR experience on Snapchat. When fans scan the newly branded Sweet N' Sour Sauce lid on Snapchat, they will unlock exclusive content developed by Marvel Studios, with new content available weekly throughout the promotion.
So, whether you…
… enjoyed watching George Costanza's date proclaim, “I haven't had a Big Mac in a long time,” on “Seinfeld”;
… are “exceedingly fond of McNuggets of chicken” like in the film “I'm Not Rappaport”;
… or you “take pleasure in the details” in life such as a Quarter Pounder with Cheese like Troy Dyer in “Reality Bites”;
… you can get a front-row seat to the As Featured In Meal this summer. Get it on the McDonald's App, in-restaurant and via the Drive Thru at participating restaurants around the globe, while supplies last.
