High Rise, a leading name in the hemp beverage industry, today announced a temporary pause in its distribution operations within the state of South Carolina, effective now.
This decision stems from the recent confusion surrounding labeling requirements imposed by the South Carolina Department of Health and Environmental Control (DHEC) and High Rise's commitment to consumer safety and product transparency.
The company says they are "diligently working to address the intricacies of DHEC's new requirements."
In the midst of this challenge, High Rise this week unveiled the "Blackout Edition," a new line of beverages without hemp or THC in them. This collection will present four flavors, each infused with adaptogens. In addition, the company pledged to donate $0.10 from every can sold from the "Blackout Edition" towards advocacy for hemp laws and educational initiatives in the field. This THC-Free lineup is set to launch in early March.
"South Carolina is more than just our marketplace; it is our home, our community. Halting distribution was a challenging decision, but it reinforces our commitment to act responsibly for our community," said co-owner Matt Skinner. "The 'Blackout Edition' stands as a symbol of our dedication to innovation, community support, and the evolution of the hemp industry."
For more information, follow along on High Rise’s website or social media channels - @highrisebev
