After launching in select countries earlier this year, the highly anticipated Squishmallows Happy Meal® is coming to McDonald’s restaurants in the Carolinas and East Georgia on December 26th.
For decades, fans have collected Happy Meal toys, but have never had the opportunity to collect up to twelve Squishmallow characters with the purchase of a Happy Meal, until now. Iconic Squishmallow characters – like Cam and Fifi – will be a part of the lineup, as well as everyone’s favorite McDonaldland character and purple bestie – Grimace. And that’s not all – there’s a surprise mystery character that select fans may uncover when they open their Happy Meal toy.
“We’re all about connecting our fans to culture and Squishmallows are some of the hottest toys out there right now,” said Tariq Hassan, McDonald’s USA Chief Marketing and Customer Experience Officer. “This collaboration welcomes McDonald’s and Squish mallow fans alike to enjoy this one-of-a-kind experience with the first McDonald’s Squishmallows Squad.”
For even more fun, each character comes with a unique playlist, courtesy of Universal Music Group – a first for Happy Meal toys. Families can scan the QR code on the Happy Meal box to access each Squish’s playlist, which have been carefully curated based off their unique and fun personalities.
"The Squishmallows Happy Meal has taken the world by storm,” said Gerhard Runken, Senior Vice President of Bran d & Marketing at Jazwares. “We are excited to bring the program to our millions of fans in the U.S. with fun new ways to collect and connect with the Squishmallows brand.”
