(Left) Super Pepp Pizza | (Right) The Maui Wowie Pizza (Photos Courtesy of Mellow Mushroom)
Mellow Mushroom, the stone-baked pizza brand with 160+ locations nationwide, is celebrating 50 years of business in 2024 and is set to mark the golden anniversary with a variety of celebratory events across locations from May 14th to November 2024.
Mellow Mushroom will commemorate five decades with the launch of a company-wide, limited-time-only anniversary menu featuring a mix of returning fan-favorites and brand new menu items – including an official 50th anniversary cocktail – alongside a 50th-inspired happy hour experience set to pop up at Mellow locations across the country, newly minted packaging, exclusive 50th themed Mellow Shop merchandise and a national ad campaign.
“As the commemoration of this 50th milestone begins, we want to thank the Mellow Mushroom guests who have recognized our unwavering commitment to quality pizzas, munchies, salads and more for a half century,” said Anne Mejia, Senior VP Brand Development at Mellow Mushroom. “With each Mellow Mushroom restaurant, Mellow owners have created a truly unique and very Mellow experience where guests have celebrated countless first dates, birthdays, anniversaries, and other occasions throughout the last 50 years.”
Mellow Mushroom's original Spring Street (Atlanta) location
Mellow Mushroom Launches 50th Anniversary LTO Menu Items
May 14 through November 11
Available across all Mellow Mushroom locations, the LTO menu items will be listed within a special 50th anniversary section of the menu. This section includes new items like the Super Pepp Pizza featuring a Mellow Red Sauce base topped with mozzarella, pepperoni, Mama Lil's Peppers, dollops of seasoned ricotta cheese & a swirl of Mike’s Hot Honey; Chop To It Salad with tomatoes, cucumbers, sweet onions, Mama Lil's Peppers, black olives, provolone & julienned salami on a bed of chopped Romaine lettuce topped with house-made croutons served with gluten-free red wine vinaigrette on the side; and Honey Sriracha Wings featuring nine double baked honey sriracha wings sprinkled with sesame seeds & chives served with celery, carrots & a choice of ranch or bleu cheese dressing.
Mellow Mushroom will also revive classic pizzas including The Marley featuring jerk chicken, mozzarella cheese, Italian sausage & sweet onions on a pesto base crust and The Maui Wowie featuring a pesto base with mozzarella, honey ham, pineapple, jerk chicken, banana peppers & applewood-smoked bacon.
Mellow Mushroom's 50th Anniversary Cocktail, The Disco Peach | Photo Courtesy of Mellow Mushroom
The brand will also roll out an official 50th Anniversary cocktail – The Disco Peach made with Jim Beam Bourbon, Captain Morgan Spiced Rum, peach, fresh sour & Coca-Cola – while the recently launched Lavender Groove Lemonade Mocktail (also available as a cocktail) makes its return.
In addition, Mellow Mushroom will introduce three new menu cover art designs, three new pizza box designs, newly branded cups and to-go packaging, 50th themed gift cards, and a variety of new themed retail offerings that will be available to shop via the Mellow Mushroom Shop beginning May 14th.
Mellow Pint Night: Cheers to 50 Years
Leaning into the brand’s deep-rooted love for pizza and beer, Mellow Mushroom is toasting the big 5-0 with the launch of a pop-up happy hour set to take place across various Mellow locations throughout summer and fall. While guests can already find a huge selection of the best local and international beers on tap at every location, Mellow Pint Night will serve as a one-night-only experience at select Mellow restaurants in an effort to spotlight regional beer partners and their standout pours with featured collectible 50th anniversary pint glasses. To stay up to date on future Mellow Pint Night’s, keep an eye out on local Mellow social pages and news from the brand’s Shroom Room e-club.
For more information visit www.mellowmushroom.com.
