Video content is king, especially on social media. Platforms like TikTok and Instagram have shown just how important this form of media is and how popular they have become.
As a result, companies are increasingly relying on social media editors, whether in-house or external, to craft compelling video content. With videos being a key component of social media marketing, getting them right can yield significant benefits.
No ‘Golden Recipe’ available
However, there isn’t a golden recipe that can ensure maximum success. What may work for one piece of content won’t necessarily translate into success for another. It can sometimes be very hit-and-miss when it comes down to it.
While this may be the case, there are a few recommendations designed to enhance the chances of success when editing videos for social media channels.
1. Determine what type of content works on each social media channel
Businesses often look to use as many social media platforms as possible when creating content to share. However, what some don’t realize is that not all sites are the same. This is where it is important to understand what each one is about and how certain video-making techniques need to be considered. For instance, a video designed for Facebook won’t translate well onto TikTok.
An editor can use free Premiere Pro templates that are available to guide them, as they can use the right one for the social media channels they are uploading to. These templates can help them save time, as they have been designed to work for each specific platform.
2. Be clear and concise
When creating and editing video content, the message must be clear and concise. It’s no good to create a video that is too long or overwhelming, as the audience will likely move on quickly. Findings have revealed that our attention spans are shrinking, and if it’s not captured within seconds, it’s very likely we won’t be interested in the rest of the content.
It can be beneficial to place one of the key sections of the video at the start, as this can capture attention. Just make sure to repeat it later on in the video so it has context. A quick cut can be revealing enough and pique interest, especially when there is so much content out there all looking to try and attract the same eyes.
3. Consider other edits that have been made
Although you want to offer unique content, it’s a good idea to replicate what others have used that has worked. Regarding video editing, this might mean using the same formulas or formats for the same type of content.
Videos that have gone viral based on the same type of thing can reveal certain features that have been popularized by the audience. These could be animations, visual effects, transitions, or even a quick cut. If it has gone viral, there is a reason why. By copying these editing techniques, there is every chance that you can create a piece of content that also does very well on social media.
4. Be professional
Humor can always be a great way to build engagement and get people involved, but it’s important to remain professional. Social media can be a fierce and relentless place when things don’t go right, and being unprofessional can usually stoke those flames.
To be professional, an editor should examine many of the film's other aspects when editing it. This includes the sound, imagery, transitions, and other elements that can affect the production quality when uploaded.
Why Adobe Premiere Pro is the best to use
Adobe Premiere Pro has achieved a reputation of being the flag-bearer of the editing industry for big Hollywood movies, but it can also be used for social media.
The program provides numerous features that can make the editing process as simple as possible. Timeline editing, sound synchronization, and color editing are among the processes that can be found, all of which can enhance the quality of the edited product. It also allows templates to be used.
It’s an affordable program accessible to individuals of all skill sets and levels. It is also versatile, which is significantly handy for those who need to create content that will be uploaded to various different social media sites.
Remember, there is no ‘golden recipe’ when it comes to being successful, but using Adobe Premiere Pro and using the tips outlined can help maximize the possibility.
