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When people spend a hefty amount on high-end products, they want luxury packaging for their products. The reason is that some people often buy luxury items to give to their loved ones as gifts, therefore, they want to present high-value gifts in the most appealing packaging.
And even if the customers buy high-value items for themselves, they prefer reusable packaging that protects the product for a longer period. Rigid box packaging is one of the best among all the luxury packaging like tin, glass, and cardboard for various reasons. In this blog, we have accumulated reasons why rigid boxes are perfect for luxury products: Read On!
Provide Optimum Product Safety
Whether you sell luxury goods in a retail environment or deliver to customers at their doorstep, they expect to get luxurious packaging to ensure maximum product protection. Paper-based rigid material is thicker than other paper packaging types. It is made from sturdy and thicker paperboard material that makes rigid boxes tear-resistant packaging. Rigid box packaging is stronger than any other paper-based packaging. Your valuable luxury products remain safe from dents, air pollutants, shocks, moisture, and breakage. The thickness and rigidity of rigid boxes give added safety to your high-value goods, especially during shipping and handling.
Offer Excellent Outlook
Visual appeal matters a lot especially when designing packaging for luxury goods. One of the most noticeable differences between rigid box packaging and other packaging types lies in its excellent outlook. The rigid box packaging has a smooth surface due to the use of paperboard that can be customized in many different ways.
Rigid stock has an appealing texture as well that looks more visually appealing. The excellent outlook of rigid boxes ensures that your luxury product packaging aligns with your brand image and shows the exclusivity of your luxury brand.
Support Customizability
As discussed above, rigid boxes have a fine and beautiful surface therefore they can be customized easily. Rigid boxes can be printed using different methods such as flexography, offset, digital, and screen printing. Different luxury finishes can also be applied to these boxes for enhanced outlook. For example, using metallic stamp foiling on rigid boxes conveys a sense of luxury even when customers look at custom rigid packaging.
This way, custom rigid boxes look visually appealing and also increase your brand awareness. You can also consider the color scheme and design that align with your brand identities. For example, a luxury brand that sells feminine products should use subtle colors like pastels, earth tones, and light shades of pink.
Improve Perceived Value
One of the major reasons for choosing custom-printed rigid boxes for your luxury goods is that these boxes add value to your products. Rigid box packaging adds class to your product as it helps grab customers’ attention at first glance. The reason why luxury products are not packed in plain cardboard or kraft boxes is because they can not attract customers' attention.
People get attracted to everything aesthetically pleasing therefore, luxury packaging boxes are used due to their high aesthetic appeal. Customers perceived your products as more desirable due to high-end packaging and presentation. This way, high-quality custom rigid boxes help improve your product’s perceived value.
Convey Brand Story
Custom rigid boxes tell your brand story to customers through aesthetics, material quality, and excellent product presentation. It shows how your brand values customers’ preferences and eventually, it will help you build your brand image.
The thickness and rigidity of luxury rigid boxes convey a sense of reliability to your customers. Your branding details on the boxes help increase brand awareness. The attention to detail customization of rigid boxes tells your customers that they matter and helps make repeat customers.
Prove to be Reusable
One of the latest trends in custom packaging is reusable and refillable packaging. Rigid boxes are proven to be trendy due to their reusability. The thicker structure of rigid box packaging makes them reusable. In most cases, people give luxury products in gift boxes to their loved ones and can also be kept as keepsakes. Another benefit of their reusability is that customers can keep their luxury items inside the boxes for years to keep them safe.
People also do not hesitate to pay a little more for products that are packed in reusable packaging as they can later use these boxes for storage purposes. Some luxury products need to be handled carefully due to their fragile nature. Therefore, they are packed in reusable boxes to keep the products inside the box when not in use.
Work as a Versatile Packaging
Rigid boxes act as a protective shield for your products whether you want to sell delicate luxury products, luxury food, or retail luxury goods. However , it is not flexible and can be shaped into limited yet elegant shapes such as round, square, rectangular, heart-shaped, cylinder boxes etc. Rigid boxes can be used for all types of luxury goods such as food, electronics, clothes, jewelry, cosmetics, perfumes etc.
These boxes can be customized in different custom sizes according to the product dimension and branding requirements. The demand for rigid box packaging is also higher due to its versatile, protective, and reusable nature.
Give a Memorable Unboxing Experience
Another significant reason for prioritizing rigid box packaging over others is that it helps you win the hearts of your customers. Unboxing matters a lot and it plays a crucial role in retaining customers and brand image. These days people share their unboxing experience on social media and it works as word-of-mouth marketing for your luxury brand.
When rigid boxes are designed perfectly with high-quality finishes, materials, artistic styles, and attractive embellishments, they make a lasting impression on your customers. Some popular styles are magnetic closure, sliding sleeves, hinged style, drawer style, shoulder neck style, and custom clamshell packaging boxes. These styles help make your customers’ unboxing experience memorable.
Final Words!
Rigid boxes are a better packaging choice for luxury products because they justify their higher prices and luxurious feel. Considering the above discussion , now you can get a clear idea why rigid box packaging is an ideal choice for packing luxury goods. You can elevate your luxury brand by using luxury rigid boxes. These boxes offer you product safety, excellent customer experience, aesthetic appeal, and help building a good brand image.
