Custom printed flags are an efficient and affordable way to market your business. Flags easily grab the attention of people walking or driving past your company. They’re perfect for showcasing a logo, displaying a message, or spreading brand awareness. But what should you know before ordering a flag? Here are five tips for ensuring that your flag is high-quality and markets your business.
Promote Your Brand Identity
When creating your flag, it’s important that you effectively advertise your brand. You can do this by choosing colors and designs associated with your logo. Keep in mind, however, that the colors are easy to read from far away.
Most people seeing and reading your flag will be on a sidewalk or street, so use colors that catch the eye. Some popular color combinations include black and white, black and yellow, and white and blue. Consider how you can align your design with your brand while also making it attractive and attention-grabbing.
To properly market your brand, include your logo and/or slogan in your artwork. This will spread brand awareness because it will make passersby familiar with your name and what you do.
Make Sure It’s Easy to Read
Keep in mind, many of the people who see your flag will see it from far away. It’s important to ensure that they can read it. Using the right color does help, but it’s also crucial to choose the right fonts and size.
Your flag can easily be unreadable if you pick the wrong font. Some popular fonts that are easier to see from a distance include Arial, Geneva, and Helvetica. You want your text to stand out, but you also want potential customers to understand your message.
When picking a size for your font, don’t go too small. Your logo and/or name should be visible to those near and far. If your flag is on a tall flagpole, the bigger the text size and the clearer the font, the better. If you use photos in your artwork, make sure you have high-quality images.
Don’t Go Overboard with Your Design
Less is more when it comes to marketing on a flag. While flags are cheap alternatives to other advertising methods, such as billboards, they don’t have a lot of space. Therefore, keep your design simple.
Try to limit the number of characters by just including your name and logo. Don’t add a lot of unnecessary information that the customer can quickly find looking your name up. The less text, the easier it will be to read in a short amount of time.
Using too many colors in your design might also make it hard to read, especially if it’s up high and seen from far away. Think about other flags you’ve seen and what designs they had for ideas.
Get the Right Size for Your Artwork
The great thing about custom made flags is that they come in many sizes. There’s portrait and landscape formats that can be displayed in different settings.
Small flags, like the popular 3x5 size seen with state and country flags, fit on many flagpoles. Larger sizes, however, can be hung from a wall or ceiling rather than on a flagpole.
Where do you plan on placing your flag and what size would be great for catching the eye and showcasing your artwork? Learn more about popular flag sizes here.
Utilize the Best Materials
A very important factor of flag advertising is ensuring that you get the most use out of it. Many storebought flags are made from such materials as nylon, which easily tears in outdoor weather.
Some companies, however, offer custom flags in more durable, outdoor-tested materials like polyester and vinyl. This will prevent your flag from deteriorating in varying weather conditions.
When setting up your flag with hardware, make sure you adhere to any guidelines and wind ratings. While flagpoles are made from sturdy materials, they can bend in harsh winds. Be mindful of their limitations so you don’t have to constantly buy replacements.
High-quality custom printed flags are a great marketing tool for small and large businesses. They are great décor for the outside of buildings or in lobbies, but also spread brand awareness. It’s key to make the most of the small branding space you have so you can make the biggest impact on a small budget.
