A great marketing campaign is one that grows your brand awareness and generates leads and sales. Essentially, you want people to come to your site and buy whatever it is you're selling. Of course, you might first want to start by simply creating interest and curiosity. Regardless, at the end of the day, your overall goal is to do business, although you don’t want to be too pushy about it. The good news though, is that you don’t have to spend millions developing an online campaign. Instead, you can use a collage maker online to explore different layouts and effects to make the perfect photo collages that engage your viewers.
7 Tips to Maximize your Collage Maker Online
There are many ways to make a collage maker work for you and sometimes trial and error is the best approach. Having said that, here are some top tips to get you started:
1- Choose a Theme and a Story
When you make a photo collage, it's always good to think about how you can weave the images together into a story. That way, you'll engage with your viewers at a deeper level. The way to do that is to first think about your goals and then what kind of theme could promote them, whilst honoring your brand.
Collage templates can give you some great ideas about themes if you're not sure. Simply, search through them with some of your main keywords. Then, it's easy to customize with your photo editor.
2- Leverage Colors and Contrast
Social media is bound to be the main focus of your campaign even if you also do some direct marketing. Therefore, you'll want to stand out from the crowd. A good way to do that is with fun colors and contrasting images. Your photo editor can also let you play around with contrast to create a certain mood. People tend to respond well to contrasting lights and colors such that they'll be curious to find out more.
3- Give Texture with Features and Effects
With a collage maker online, you can easily customize the collage templates and add things like fun text, borders, or even GIFs. Clearly, you don't want to add too many but sometimes they can be a fun way to attract attention.
4- Optimize Negative Space
The type of photos you include also makes a difference. For example, having too much of the same subject matter or having a subject matter dwarfed by empty space will make your overall photo collage look bland. Having said that, wide empty space in photos can also add a certain impact, depending on your message. Therefore, play around with space and see what you can do with your editing tools. For example, could you add extra shapes and bubbles in those spaces?
5- Maximize Collage Templates
When choosing your collage template, you'll want to think about the size of your photos and how you want to arrange them. Most layouts come in grid format but you can also have your images laid out in shape forms, such as hearts, or even as a fun mishmash of shapes.
Some photo editor tools will allow you to crop your images into various shapes so that you can rotate them and align them as you wish. Then again, you can also make the most of your collage templates that already have optimized designs and layouts.
6- Be Creative with your Content – Surprise and Delight
At the end of the day, content always wins. Therefore, have a think about your message and what kind of images can support it. Then it's really a question of using your collage maker to create the perfect blend of shapes, colors, contrast, and general impact. You can even include photos that surprise, for example, a cat riding a bicycle if you think that can enhance your overall message.
7- Rule of Thirds
Photo compositions are an important part of making a beautiful photo collage. If you're not an artist then you might now know about the Rule of Thirds. It's very simple. You imagine a 9 box grid over your frames and then make sure that your subjects are aligned along the grid lines or at the intersections. This approach has been proven for centuries to create images that appeal to the human eye. Even if we don't necessarily know why the photos look good to us. It's also very easy to use.
Final Recommendations for Making Awesome Outputs with a Collage Maker Online
Making awesome photo collages always start with a theme and a story. Then it's about how you can use the templates to create layouts that combine colors, images, contrast, and text so share your message. Play around with the effects but make sure that your original photos follow the Rule of Thirds. Then, you can't go too wrong. Both you and your viewers will also be able to enjoy your beautiful photo collages with your Collage Maker Online.
