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Is TikTok More Popular Than Instagram?



Have you ever wondered how the new social media platform TikTok fares in comparison to the ever-popular Instagram? Are you torn between the two platforms and have no idea which you should be putting your effort and time into?

TikTok is a relatively new social media platform to the scene and people are really excited about it. It has been growing incredibly in popularity over the past few years that it has been around, and has not seemingly surpassed Instagram in daily users, claiming the title as the most used social media platform.

Instagram has been at the top for years and years now and it will always be a popular social media platform as long as it keeps up to date with user demands. With TikTok you can share short form videos, but on Instagram you can share both videos and photos in a multitude of ways. Deciding which is better or more popular between the two comes down to multiple factors. If you are curious as to what these are, continue reading.

What Services are Available?

For those who are looking to grow their account on both Instagram and TikTok, it might be a bit difficult to do this on your own, especially if you have a new account or a business account that doesn’t have too many followers just yet. If you are struggling to grow your account there are options out there available for you, that can help you.

For Instagram, you could try out a service like Growthoid that will help you organically grow your account with ease. For TikTok, you could use a similar service, TokUpgrade, which is an organic TikTok growth service that will help you grow your account and gain more followers.

What Content is Created?

Instagram and TikTok are by far two of the most popular social media platforms around with both platforms exceeding billions of users. While both platforms are social media platforms, and allow you to post entertaining content, they are actually quite different in what they offer.

When it comes to TikTok, there is only one feature on which you can post. The kind of content that you can see here is just short form videos. TikTok started out as a music platform where you could lip-sync to your favourite song and share the video with your followers, but now it is so much more than that. Now you can post all sorts, form funny memes, dance videos, educational content, and so much more. However, there is just the one feature to use.

When it comes to Instagram, you have so many more features available to you. Instagram introduced these features as a way to maintain the interest of their users as the years have gone by. On Instagram you have access to your regular feed, along with stories, Reels, IGTV, and even Instagram Live

How to Advertise?

As a business, you may have noticed that social media marketing is becoming more and more popular and there are thousands of businesses that choose to market on both TikTok and Instagram. Both Instagram and TikTok have taken note of just how many businesses make use of their platforms and have introduced ways for them to advertise to their target audience.

Both platforms offer paid advertising to their users as a way to reach users who do not yet follow them but fall part of their niche and target audience.

How Many Users?

Last but not least, we have the users on each platform. Both platforms are incredibly big with over a billion active monthly users each. This means that there is incredible potential for both businesses and individuals alike to get their content out to as many people as possible.

The difference between the platforms comes in the fact that these platforms reach different demographics. When it comes to TikTok, you will be reaching a much younger demographic that will be mostly teens and tweens, branching out into young adults. On Instagram however, you will be able to reach a much wider demographic from teens all the way to people who are old enough to be their parents.

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