Based on almost every parameter, Facebook is perhaps the largest of all social networks. Facebook has been a feature of our daily lives. We hardly mention it any more. We grab our mobile or open our computers and immediately open Facebook to see what new activities are going on. Indeed, Facebook has been so ingrained in our lifestyles that it is difficult to remember life before it.
Without a doubt, Facebook links more users than any other business in history. Businesses are well aware of this as well. The rise in popularity of social media, especially Facebook, has caused marketers to reconsider their marketing campaigns and customer interactions.
In this article, we will explore some crucial Facebook stats which will be helpful to you in your business growth.
10 Essential Facebook Stats to Boost Your Business in 2021
Facebook User Base
Facebook now has 2.80 billion daily active users. If it isn’t impressive enough, it already has 1.84 billion people who use the social media platform on a regular basis. This indicates that users used any of Facebook’s main apps, that include Instagram, Facebook messenger, Facebook, and Whatsapp.
Facebook first reached 1 Billion active users per month in October 2012, and nearly 5 years later, in June 2017, it surpassed 2 Billion active users.
Most Popular Social Media Platform
Facebook has dominated the social media world since its launch, and it seems that there is no halting the giant. And the fact that several strong rivals, such as Snapchat, Twitter, WeChat, are attempting to compete, Facebook remains dominant.
Facebook boasts the most active users on any social media site, and people waste hours browsing through their Facebook timelines every day. Facebook isn’t only a social media site for most of the users, it’s a lifestyle.
Facebook Ad Revenue
With Facebook’s vast reach and success among advertisers, it’s no surprise that ads account for the majority of Facebook’s income.
Facebook, 2021, pulled in $27.2 billion in ad sales in the fourth quarter of 2020. This equates to an annual income per customer of $10.14. Facebook doesn’t only do ad revenue account for almost all (96.8 %) of its $ 28.1 Billion income for the year, but it also represents a 31 percent year on year boost.
In reality, Facebook’s ad sales increased dramatically in 2020 comparison to the prior year. The amount for the year is $84.2 billion, which is 21% more than in 2019.
Business in Facebook
Facebook’s tools are used by over 200 Million small companies worldwide.
One of the most common resources is the Facebook Page, which allows companies to post and exchange company information such as their address, contact details, and an overview of the goods or services they provide. This allows brands to significantly expand their online footprint.
There are some advantages of using Facebook Pages. Businesses will enter one of the world’s biggest communities through them. They will also generate a huge facebook following and engage with people who have an interest in what they have to share.
American User Base of Facebook
Facebook is used by 63 % of the US population of ages 12 and above. That equates to approximately 178 Million Americans.
Facebook remains one of the most popular social media sites among US users. To demonstrate Facebook’s dominance, the same study found that 80 % of this same demographic used social media. With this Facebook statistic, it’s fair to assume that the user base of Facebook is more than the non user base.
Alot of Young Adults Use Facebook
Based on common theory, Facebook is now the most popular social media site for younger people. According to Statista, 65 % of Facebook users are below the age of 35 years, putting them in the Millennial and Generation Z age groups. This Facebook statistic also indicates that young people tend to communicate with people their age on common social media sites.
Regardless of the fact that other social media networks, such as Twitter, are generating popularity among young people, Facebook continues to hold the interest of Millennials and Generation Z.
Facebook Used in Mobiles More than Desktop
One of the factors how Facebook has grown to be such a massive social network on a global scale is its smartphone connectivity. Unfettered access from several smartphone applications and its mobile website has given Facebook an advantage over rivals who do not take a mobile friendly approach.
Mobile phones are used by 98.3 % of Facebook users to navigate the social media website. That indicates that only 1.7 % of Facebook users only use their laptops or computers to access the site.
Average Time of Facebook Usage
In terms of time spent on Facebook, the most recent Facebook figures indicate that people devote an average of 19.5 hours a month on the social media platform.
This indicates that it is not only the most popular social media website, but it is also the most popular social media smartphone app. Whether it’s about scrolling down the timeline while standing in line to buy food, on the bus to college, or the last glance before going to bed, Facebook clearly plays a major role in customers’ everyday lives.
Marketers Love Facebook
As the most popular social media platform, Facebook attracts a lot of interest from advertisers. In the United States, for example, 86 % of marketers use Facebook for marketing campaigns.
Irrespective of your company’s size, Facebook is an excellent platform to begin your social media marketing activities. Almost all forms of content perform well for sharing on Facebook, making it simple to get started. Marketers may use Facebook not only to connect to their target customers, but also to connect with their clients and strengthen their relationships with them.
Discover of Products on Facebook
People are being linked to brands and products through Facebook. Indeed, 78 % of American consumers have found retail goods to purchase on Facebook. According to the report, more than half of users have regularly searched for services on Facebook, with the rest of them finding new services on Facebook’s Timeline, Groups, and Pages.
Conclusion
It is now more critical than ever for companies to focus on their web business. As the world’s largest social media site, it makes sense that Facebook has to be at the top of your list.
Despite the fact that organic reach is shrinking, both organic marketing and on-platform advertisement have enormous potential to help you engage with your customers in substantive ways.
Keep these stats in mind while going for online businesses.
Users are still engaging with the platform regularly and enthusiastically, and they're increasingly using it to find community instead of just getting updates.
Facebook Groups and ads are now more significant for brands than before.
