Credit: @bestofbravo on Instagram
The women of Bravo's Southern Charm are known for their impeccable style, glowing skin, and flawless beauty routines, making them icons both on and off-screen. From sun-kissed complexions to perfectly styled hair, these Charleston ladies have mastered the art of looking effortlessly glamorous.
For some of the show's cast members, this isn't very surprising. As we discussed in a previous article, Madison LeCroy worked as a professional in the beauty business prior to becoming a reality TV star. In fact, she's the co-owner of Maven on Society, a popular salon in the city. On the other hand, Kathryn Dennis was a small-market model before getting her big break on the show, and a majority of the ladies are social media influencers, as well.
Behind their polished appearances are carefully curated skincare, makeup, and hair care regimens that keep them camera-ready while embracing Southern beauty traditions. In this article, we'll explore top beauty tips from the cast of Southern Charm, revealing their secrets to achieving radiant skin, bold makeup looks, and healthy hair that can inspire anyone to elevate their routine.
Go for a face-sculpting treatment
Credit: @oliviabflowers on Instagram
Ahead of the release of season 9's reunion special, Olivia Flowers gave her Instagram followers a sneak peek of her pre-show beauty ritual. The secret to her snatched look? A non-invasive, face-sculpting treatment at Face Gym. During the session, Flowers shared snaps of her getting her skin cleansed and facial muscles stretched. This was followed by a gua sha massage to minimize puffiness and sculpt the face. Unfortunately, Face Gym does not have a studio in Charleston. But you can still get the same lifted look by using tools like Aceology's Rose Quartz Gua Sha Facial Massager.
For an at-home sculpting treatment, experts at Vogue advise starting with a light facial oil to give the skin some slip. Then, use your gua sha with light pressure on the skin. Follow the natural curve of your chin and work upwards to the ear and back down, then the cheekbones from the nose outwards towards the ear, and finally, move the tool from the top of the brow bone towards the hairline.
Nourish your lips and under eyes
Credit: @madisonlecroy on Instagram
In an interview with People magazine on her must-have beauty staples, Madison LeCroy revealed that she wears lip masks daily, noting that there's nothing worse than dry lips. To keep her pout nourished, she opts for products that contain ingredients like shea butter, an emollient that softens and hydrates the skin. To do this, you can check out the beauty deals on QVC. The site features sets like BeautyBio's The Pout Lip & 15 Pairs Bright Eyes Gels. The Pout Volumizing Lip Serum is formulated with collagen and shea butter to help lips instantly and temporarily appear plumper, fuller, and more defined.
Meanwhile, the eye gels ensure that your under eyes receive some love, too. Use both products to boost your skincare regimen. After cleansing, apply the Bright Eyes Gels to hydrate and depuff the sensitive skin around your eyes. Then, swipe on some of the lip serum to moisturize your lips.
Embrace a sun-kissed look with a spray tan or bronzer
Credit: @tayloranngreen on Instagram
The Southern Charm cast always has a sun-kissed glow to their skin. After all, they are natives of a coastal city. However, it's not through hours spent under the sun that they achieve this look. Madison LeCroy, Olivia Flowers, Taylor Ann Green, as well as a few other women have all documented that spray tans are a part of their regular beauty treatments. According to LeCroy, sunless tanners are a great way to make your teeth look whiter and your hair look better.
Fortunately, you can still achieve a subtly tan look with just your makeup. In a post on her Instagram Stories, Madison LeCroy shared that the key to a deep glow is a good bronzer. As part of her five-minute makeup routine, she uses the Powder Sculpt Velvet Bronzer from Haus Labs. She complements the bronzer with a cream blush, allowing the apples of her cheeks to pop.
Experiment with hair extensions for volume
Credit: @kathryndennis on Instagram
When season 8 was running, Kathryn Dennis left viewers a little confused with her drastically different appearances in a single episode. One moment she's sporting a platinum bob, and in the next, she's back with long, reddish-brown hair. Dennis later revealed that she's prone to experimenting with different lengths and colors through wigs and various hair pieces. Dennis isn't the lone fan of hair extensions on the show, her co-star and licensed hairstylist Madison LeCroy often has blond extensions installed for her signature long locks.
Extensions give you the luscious, bouncy look of wigs but with a bit more versatility, especially if you opt for clip-ins for extra volume. To get her look, opt for clip-ins like the Magnifica 240g 24" Ash Blonde extensions from Bellami Hair. This brand also carries a range of other lengths and colors to blend naturally with your own hair.
Avoid hair damage with a heat-protectant
Credit: @pataltschul on Instagram
All the ladies on the show always have perfectly blown-out, polished manes. While much of their coiffed hairdos are the work of hairdressers behind the scenes, the cast also has some styling secrets of their own. In an Instagram post, Pat Altschul shared that she likes to use a curling iron to achieve voluminous curls. However, before she uses the heat styling tool, one important step she takes is spritzing her locks with a heat protectant spray.
In the video, she's seen using Color Wow's Dream Coat Supernatural Spray. According to the brand's website, the spray has an advanced anti-frizz formula that leaves hair super glossy, glassy, and ultra-smooth. It's also ideal for combatting humidity and stops moisture from wrecking your hairstyle for up to four washes.
With a little inspiration from Charleston's starlets, you can channel your inner Southern belle and step up your everyday glam with confidence.
