Enhanced Attendee Experiences and New Programming Coming to the 2025 Credit One Charleston Open

March 25, 2025

2:39 PM

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The Credit One Charleston Open, the largest women’s-only tennis tournament in North America, continues to elevate its fan experience with expanded food and beverage offerings, enhanced on-site activations and engaging off-court activities. The Hologic WTA Tour 500 Tournament of the Year returns March 29 - April 6, 2025, at Credit One Stadium on Daniel Island.

The 2025 event marks the 25th year of the tournament being held in Charleston, which moved from Hilton Head Island in 2001. The recently announced player field boasts 10 of the world’s top 20 players, including four from the Top 10, as well as 12 American competitors, three Grand Slam champions and five former Charleston champions.

Beyond world-class tennis, the tournament offers a dynamic lineup of off-court experiences throughout the nine-day event. Highlights include pickleball and padel experiences, elevated dining from top Charleston chefs and restaurants, live music from local favorites, shopping from a variety of vendors, engaging talk shows and more. The Credit One Charleston Open’s Fan Hub serves as the go-to resource for all on-site happenings.

“At the Credit One Charleston Open, we’re dedicated to creating an atmosphere where every fan, from lifelong tennis enthusiasts to newcomers, can engage with the sport in a meaningful way,” said Bob Moran, President of Beemok Sports & Entertainment. “Each year, we aim to raise the bar by investing in experiences beyond the court.”

The tournament has enhanced its on-site experience to be more fan-friendly, featuring easy viewing access to practice courts, expanded tennis and racket sports programming, opportunities to meet WTA stars, and a robust Credit One Stadium app to keep fans informed throughout the event.

Following a successful debut in 2024, the Credit One Charleston Open Tournament Ambassador program also returns in 2025 with an exciting lineup. Joining the program for the first time is recently retired tennis player, Charleston native and South Carolina Tennis Hall of Famer Shelby Rogers. She will appear alongside three returning fan-favorite ambassadors — Grand Slam champion Tracy Austin, three-time WTA champion Alison Riske and 2021 Australian Open finalist Jennifer Brady. In addition, former American stars John Isner, Sam Querrey and Steve Johnson, and hosts of the Nothing Major Podcast, will be on-site Sunday, March 30 and Monday, March 31. The tournament ambassadors will host exclusive events, lead interactive programming and emcee daily talk shows featuring competing players.

Fan Experience Highlights:

MUSC Health Family Weekend, Saturday, March 29 - Sunday, March 30 - Family Weekend features two days of world-class tennis, kid-friendly games, live music, face painting, autograph sessions and more. New in 2025, qualifying matches will also be held on stadium court for the first time. On behalf of MUSC Health, Family Weekend admission is free for kids 16 and under, and adult tickets start at $10.
USTA Play Tennis! Provision Fan Zone, Saturday, March 29 - Sunday, April 6 - Fans of all ages are invited to put their tennis skills to the test in the Fan Zone, in partnership with USTA South Carolina, featuring fun games like Speed of Serve, Reaction Wall, Ball Kid and Timed Rally Challenges.
The Draw, Saturday, March 29, 3pm - Fans attending this exciting event on the Oaks Deck will be the first to know the first-round matchups and the path to the 2025 Credit One Charleston Open finals. Two WTA players will be in attendance and available for a photo opportunity at the conclusion of the draw.
Live Music, Saturday, March 29 - Sunday, April 6 - Live music programming throughout the week will include acoustic performances at the Michelob Ultra Lounge and The Oaks Deck, with local favorites like Lauren Hall, Matt MacKelcan, Dylan Swinson and more taking the stage daily.
Michelob Ultra Lounge. Saturday, March 29 - Sunday, April 6 - This space in the stadium is being reimagined. The Michelob Ultra Lounge will be open to all attendees and will host Tennis, Tacos & Tunes, featuring smash tacos and live acoustic music throughout the week. Visitors can enjoy a refreshing Michelob Ultra Chelada or Paloma while relaxing in the open-air lounge.
Autograph Sessions, Saturday, March 29 - Friday, April 4 - Meet the stars of the WTA with autograph sessions throughout the tournament. Download the Credit One Stadium app to learn schedules and times.
Baseline Banter with Pippa Horn, Monday, March 31 - Friday, April 4 - Join in daily from 5-6pm for live, on-site interviews at the Oaks’ Feature Stage with the tournament’s top players and coaches. Fans will get an inside look into the journeys, successes and struggles that have shaped their tennis careers.

Food and Beverage Features:

The Credit One Charleston Open will feature several new and enhanced dining experiences in 2025.

At the revamped COCO Row, attendees can enjoy a variety of local favorites, including bites from Daniel Island’s Mpishi, brunch staples from the NYC-inspired hotspot Bodega, fresh eats from Verde and Playa Bowls, authentic slices from Orlando’s Pizza, and Rally & Roll sushi, presented by Chef Andy Clay of Mpishi.

The Beemok Hospitality Collection (BHC) will showcase its renowned culinary delights in The Greenhouse, a new garden-inspired luxury lounge located on the Grand Lawn. Visitors can indulge in a curated tasting menu from the chefs behind The Charleston Place — Charleston Grill, Meeting at Market, and The Palmetto Café — along with offerings from Sorelle and The Riviera Theater, bringing the iconic flavors of downtown Charleston to the tournament. The bar is open to all attendees for drink purchases, while a full-day experience with unlimited access to food offerings is available at an additional cost ($70).

The tournament's signature cocktail, "The First Serve," will be available at various locations across the grounds. A new, dedicated First Serve bar will debut at the 2025 tournament, introducing both a mocktail version and a refreshing frozen option alongside the classic cocktail. Fans can cheers to their tennis experience at the First Serve photo booth.

La Crema joins the tournament as the official wine partner and will host a dedicated bar on-site, showcasing exceptional wines from California and Oregon’s best cool-climate regions. Attendees can enjoy a crisp glass of Pinot Gris or Pinot Noir Rosé and savor the signature flavors of La Crema.

The First Serve Plaza, located just behind the front gate, will be the go-to spot on the grounds for a pick-me-up throughout the tournament, featuring top-shelf Bloody Marys, mimosas and coffee.

Club Court Café, located next to Althea Gibson Club Court and powered by Volvo, will be home to Chick-Fil-A, as well as the tournament’s new juice partner Loleo. As a local, women-owned business, Loleo will serve up fresh pressed juices and lattes, satisfying bites and gluten-free options.

A Food Truck village on-site will feature popular local fare from Life Raft Treats, Page’s Okra Grill, Mr. Poppers Popcorn, Motley Chew, Bangin’ Vegan Eats, Daddy’s Breakfast & Espresso, Kona Ice (Saturday - Sunday), Lowcountry Lemonade and King of Pops, Chick-fil-A and Glacé (Monday - Friday).

Inside the stadium concourse, enjoy classic sporting foods alongside local favorite Home Team BBQ, offering its signature southern flavors, from chopped brisket sandwiches to pimento cheese, potato salad and more.

Partner Programming Features:

The DXC Technology Series brings fans exclusive insights into women’s leadership and the influence of female athletes on and off the court. Hosted daily at 1 PM by tournament host Pippa Horn, this interactive series features in-depth conversations with WTA players, showcasing their resilience, ambition and success. Each session offers an inspiring look into their journeys, celebrating leadership, empowerment and the future of women in sports. Open to all attendees, the DXC Technology Series promises thought-provoking discussions that go beyond the game.

Back by popular demand, Har-Tru “Play On After Dark” will return on Thursday, April 3. This free high-energy special event features glow-in-the-dark tennis games in a one-of-a-kind experience. Space is limited and registration is required, opening March 15.

Tournament partners Volvo, Motorola, Southern Tide and Har-Tru will feature on-site experiences for fans to play games, pose for photos, experience new products, shop and meet players.

Tickets for the 2025 tournament can be purchased online at creditonecharlestonopen.com or by calling (843) 856-7900. When purchasing tickets for the 2025 Credit One Charleston Open, patrons can choose from single session tickets from Saturday, March 29 - Sunday, April 6. All tournament packages have officially sold out for the 2025 tournament, including 100 and 200 level packages.

For additional information, please email tickets@charlestontennisllc.com. For more information on the Credit One Charleston Open, visit creditonecharlestonopen.com or call 843-856-7900.