Bank of America today announced the launch of Golf with Us, a new initiative designed to grow the next generation of golfers.
Golf with Us offers youth, ages 6-18, a free one-year membership to Youth on Course, courtesy of Bank of America. Enrollment in the program is open until May 24, 2025, and includes access to thousands of courses in 97 markets for $5 or less per round. The courses are in the Youth on Course network.
“When kids get involved in sports, they learn first-hand about achieving their goals and develop lifelong skills that help them thrive,” said David Tyrie, President, Marketing, Digital & Specialized Consumer Client Solutions, Bank of America. “By working with Youth on Course to help make golf more accessible, we’re helping grow the sport while also making a positive impact in our communities.”
Through Golf with Us, BofA will also bring unique instructional opportunities to youth in select markets throughout the spring, summer and fall by hosting a series of free clinics featuring professional golfers, athletes and celebrities with a passion for golf.
Program membership also includes a registered handicap index in the United States Golf Association’s Golf Handicap Information Network (GHIN) system, continued development as well as learning opportunities. Interested families can enroll in Youth on Course and learn more about the Golf with Us offer at BofA.com/GolfwithUs.
“Golf has the power to shape young lives in incredible ways - not just through the sport itself, but through the friendships, confidence and opportunities it creates,” said Youth on Course CEO Adam Heieck. “Through this partnership with Bank of America, we’re making it possible for more kids across the country to step onto the course and discover what's possible. This partnership is about more than just golf; it’s about opening doors and changing futures.”
Youth on Course and BofA recently announced a multi-year, strategic partnership to expand golf access across the country for young players who are challenged to find an affordable place to play. As part of the agreement, BofA is helping fund widespread expansion of municipal course locations participating in the program. To date, more than 2,000 courses are Youth on Course partners nationwide.
The bank will promote Golf with Us through a series of commercials beginning during the Masters Tournament. BofA serves as Champion Partner of the Masters Tournament and has partnered with the Augusta National Women’s Amateur since 2019, hosting annual golf clinics for youth in the Augusta, GA area. In 2025, BofA became the presenting partner of the More Than Golf Invitational for female amateur golfers in partnership with the ANNIKA Foundation founded by golfing legend Annika Sorenstam. In addition, BofA has partnered since 2002 with the Latin America Amateur Championship and Asia-Pacific Amateur Championships.
Beyond its growing golf partnership portfolio, BofA also partners with iconic brands in sports that share a vision for excellence and achievement to deepen client relationships, inspire and showcase teammates, create lasting economic impact in communities, and drive growth, globally and locally, through the power of sport. To learn more, visit about.bankofamerica.com/
