Social casinos are a great alternative to traditional casino games, especially for people who don’t want to risk their money. As you probably already know, social casinos don’t use traditional currency, instead, the game gives you free virtual money that you can use for betting.
Since you are playing with virtual money, you don’t get to win any reward. After all virtual currencies don’t have any real-world value. They are designed just to be used in the game.
So, how does a casino that doesn’t reward players keep them engaged and motivated? Well, it all comes down to entertainment. Social casinos are built around entertainment, and this is the main driving factor that forces players to return to social casino games.
Social casinos use various strategies to keep players engaged and motivated despite the lack of reward. In today’s article, we will dive deeper into what makes players return to social casino games and the clever strategies businesses use to increase engagement.
What Are Social Casinos?
We all know that they are basically casino simulation games that are designed to eliminate the risk of playing casino games. When it comes to games, they are identical to traditional online casinos as you can choose from a variety of games like slots, blackjack, poker, or roulette.
But instead of using real money, people gamble with virtual currencies. These virtual currencies are given to people when they sign up. But most social casinos also have daily challenges and bonuses that give them more free coins to gamble with.
Being free-to-play isn’t the only thing that makes social casinos so popular. There is another element called social interaction. Social casinos are strongly focusing on social interaction. Being able to connect with other players, chat with them, share your achievements, and compete in tournaments improves the overall experience and makes things 10x better.
But is the free-to-play model and social interaction alone enough to keep players motivated and engaged in games? Well, to a certain degree yes, but social casinos also use other strategies that incentivize people to play these games.
Social casino platforms like Huuuge Casino, have a free-to-play model and great social interaction, but they also deploy some gamification features. You can learn here more about how social casinos work.
Let’s dive deeper into the strategies that social casinos use to keep players engaged.
Gamification of The Casino Industry
Social casinos introduced a new trend that takes some elements from the world of video games. This is called the gamification of the casino industry.
For example, if you are a gamer, you are probably familiar with the level-up bar where you gain EXP to level up your character, achievements to unlock, and daily objectives and missions.
This is exactly how gamification works. Social casinos leverage some gamification features from video games as they provide people with daily objectives to complete, achievements to unlock, and missions to participate in. They are usually rewarded with some in-game reward just to keep them motivated to complete the objectives and tasks.
In the case of social casinos, they usually give people free virtual currency when completing daily challenges and objectives. This is how they motivate people to stay engaged and return to social casino games every day.
Achievements and Levels
Achievements are another powerful tool that drives engagement. On top of that, since social casino games are available on social media platforms, these achievements also become free advertisements for the social casino as people share them with their friends.
Again, social casinos use some kind of gamification factor where they are handed an achievement based on winning a certain number of games or unlocking special features.
These achievements give players a sense of progression and accomplishment.
Daily Bonuses and Missions
The best way to increase the number of people returning to social casino games is to provide them with time-limited objectives or daily bonuses. For example, players can receive free coins or spins if they have a consistent log-in streak (5 days in a row). This feature not only encourages people to return to social casino games but also helps in creating daily habits.
Sharing and Competing
As we mentioned before, sharing achievements on social media is a very powerful tool that social casinos use to motivate players and also to promote their services.
This sharing of achievements turns into an invitation for your friends to join the fun. Some social casinos have built-in features or social feeds that make their big wins or impressive accomplishments instantly sharable on social media.
This not only makes the entire experience more enjoyable but also helps casinos attract more players.
Casino Events and Competitions
As you probably already know, social casinos also organize tournaments and community events, which is quite a powerful tool that increases engagement through the roof. These events can also be viewed as a way to motivate players to return to playing casino games as they are encouraged by friendly competition.
It creates a sense of community and healthy competition among players, which motivates them to play social casino games even more.
Virtual Coins and Spins
Since social casino games don’t involve real money, the only thing that they can use to attract more players is their in-game virtual currency.
This is very important just because it makes players feel like they are always getting something in return for their time, which at the end of the day, encourages them to keep playing.
