Designed by Winston Studio
Wawner Strategies, the boutique public relations and communications firm founded by Kat Wawner in 2022, today announced its relaunch as The Category, a public relations firm. The rebrand includes a new name, a complete visual identity designed by Winston Studio, and a new home at thecategory.com.
The name is drawn from the positioning philosophy the firm applies to every client engagement: some brands enter a category, the right one becomes it.
"Our clients were never meant to compete for attention in a crowded market. They were meant to be the reason people walk in," said Kat Wawner, Founder and CEO of The Category. "For four years we have held client brands to that standard. The new name holds us to it too."
ANDREW CEBULKA
Credit: Andrew Cebulka
Since its founding, the firm has secured national placements for clients in outlets including Forbes, Vogue, CNN, People, Southern Living, Garden & Gun, and Travel + Leisure, and has produced some of the Charleston area's most talked-about brand launches and events. The firm was named 2025 Innovator of the Year by the Charleston Metro Chamber of Commerce and PR Agency of the Year at the Small Business Awards, and was a PR News Boutique Agency of the Year finalist.
Before founding the firm, Wawner built her career inside global agencies and brands, with experience spanning APCO Worldwide and communications work for Comcast, Johnson & Johnson, Samsung, the FDA, and the Preakness Stakes.
All client engagements, contracts, and team assignments continue uninterrupted under the new name.