Tanger Outlets Charleston announced today the newest addition to its management team. Gabrielle "Gabby" Bennett (pictured) has been named Marketing Director for the center, bringing extensive experience in hospitality marketing, tourism and strategic event planning to the premier open-air shopping destination.
In her new role, Bennett will oversee all marketing, public relations and community engagement efforts for Tanger Charleston. She will lead initiatives designed to drive traffic and sales through strategic marketing campaigns, partnerships and signature events while continuing to elevate the shopping experience for guests and retailers.
"Gabrielle’s proven track record of creating impactful marketing strategies and building strong community partnerships makes her an outstanding addition to our team," said Jaime Wilson, General Manager for Tanger Charleston. "Her experience driving traffic, building community relationships and creating memorable guest experiences will be invaluable as we continue to grow Tanger Charleston and serve our shoppers, retailers and partners."
Bennett joins Tanger Charleston from Atrium Hospitality, where she most recently served as Area Director of Sales and Marketing for Embassy Suites Charleston Convention Center and Residence Inn Charleston Airport. With more than 10 years of experience in sales and marketing, she led integrated sales and marketing strategies, multi-channel campaigns and revenue optimization for both properties while partnering with the City of North Charleston to support major events at the Charleston Area Convention Center. Throughout her career, she has developed expertise in tourism marketing, strategic partnerships and data-driven marketing initiatives.
A passionate professional with strong ties to the Charleston community, Bennett looks forward to building meaningful partnerships throughout the region while creating memorable experiences for shoppers and supporting Tanger Charleston's continued growth.