NP Strategy, a strategic communications firm providing crisis, media and public relations assistance, announced sports marketing and public affairs strategist Tyler Jones has joined the firm as a director in its Charleston office. Jones brings experience in public affairs, sports marketing, and community engagement, strengthening NP Strategy’s growing South Carolina team.
“Tyler brings a unique combination of public affairs, communications, and sports marketing experience that will be a tremendous asset to our clients,” said Amanda Loveday, CEO of NP Strategy. “His deep relationships across South Carolina and understanding of how public perception can influence policy make him a valuable addition to our team.”
Jones brings nearly 20 years of experience advising elected officials, advocacy organizations, and business leaders across the Southeast. He spent nearly a decade at the South Carolina State House, serving as executive director and later senior advisor to the South Carolina House Democratic Caucus. In that role, he led communications, legislative strategy, and campaign operations and played a senior role in coordinating the legislative and communications strategy behind the successful removal of the Confederate flag from the South Carolina State House grounds in 2015.
Jones later served as chief strategist for U.S. Congressman Joe Cunningham’s historic 2018 victory, which flipped South Carolina’s First Congressional District for the first time in 40 years. Over the course of his career, he has held senior roles on three presidential campaigns and has advised governors, members of Congress, and legislative leaders throughout the region.
In addition to his public affairs work, Jones has deep experience in the business of college athletics and NIL. A former certified athlete-agent, he co-founded and previously served as Chief Executive Officer of the Charleston Edge Collective, the official NIL collective of the College of Charleston. Combined with his public affairs background, this experience gives him a practical understanding of how reputations and relationships are built and protected.
"NP Strategy has built a reputation that speaks for itself, and I've respected this team's work for years,” said Jones. “I'm grateful for the opportunity to contribute, drawing on two decades of experience across politics and government, crisis communications, and the sports industry. I'm eager to keep raising the bar alongside an already exceptional group of professionals."
A native of New Bern, North Carolina, Jones is an alumnus of Charleston Southern University and has called Charleston home for more than 20 years. He lives on Johns Island with his wife, Lauren, and their two children. Outside of work, he is an active musician who performs throughout the Charleston area.
Reach Tyler Jones at Tyler@npstrategy.com