GREENVILLE, S.C. – NP Strategy, a strategic communications firm providing crisis, media, and public relations assistance, announced its expansion today with the opening of an office in Greenville, South Carolina. To lead Upstate operations, the firm has named marketing executive Carissa Finan as Senior Director. While NP Strategy has served clients across the Upstate for years, this physical expansion establishes a permanent local presence to better support the region's growing market.
"Greenville is one of South Carolina’s most important centers for business and growth,” said Amanda Loveday, CEO of NP Strategy. “Establishing a presence in the Upstate is a natural next step for our firm, and Carissa is the right person to lead that effort. She knows this market, understands the people and businesses that drive it, and brings relationships and experience that will serve our clients well.”
NP Strategy represents clients across diverse industries, providing strategic guidance, media relations, crisis communications, and public affairs services. With the expansion into Greenville, NP Strategy now has a presence in six cities across the Southeast: Columbia, Charleston, and Greenville, South Carolina; Charlotte and Raleigh, North Carolina; and Birmingham, Alabama.
Finan brings extensive leadership experience in strategic marketing and business development to NP Strategy. She joins the firm following six years at RingoFire, where she most recently served as Senior Vice President, specializing in strategic and creative marketing solutions ranging from brand development to targeted audience campaigns. Prior to her time at RingoFire, Finan spent 10 years at Techtronic Industries.
"I'm excited to join NP Strategy and help build the firm’s presence in the Upstate," said Finan. "I've spent nearly two decades working with businesses throughout this region and have seen firsthand how much it has changed and grown. There is a lot happening here, and I am looking forward to helping businesses and organizations across the Upstate navigate what comes next.”
Finan can be reached directly at carissa@npstrategy.com.