Rick Smoak
Loveday (Provided)
NP Strategy, a strategic communications firm specializing in crisis response, media, and public relations, today announced a leadership transition that will further enhance the firm’s commitment to delivering exceptional client-focused service. Amanda Loveday is now Chief Executive Officer and Jean Cecil Frick assumes the role of Chief Operating Officer. Founding CEO Heather Hoopes-Matthews, who led NP Strategy since its inception in 2013, remains on the team in a client-facing role.
Loveday, with nearly two decades of experience in public affairs, media relations, and corporate communications, brings a strong client-centered approach to her new role. As COO, she helped expand NP Strategy’s footprint across the Southeast, building a reputation for delivering tailored, effective solutions that address clients' strategic communication needs. As CEO, Loveday will oversee the firm’s operations and lead its long-term vision, ensuring NP Strategy remains a trusted partner.
"I am honored to lead NP Strategy and carry forward our commitment to providing outstanding service," said Loveday. "Our talented team is dedicated to crafting strategic solutions that help clients overcome challenges and achieve their goals. I look forward to building on the foundation Heather established."
Rick Smoak
Frick (Provided)
Frick, who has been instrumental in the firm’s growth as a senior leader, will now manage daily operations. Frick brings an impressive background in leadership roles, with experience that aligns with NP Strategy’s dedication to understanding and meeting clients’ needs.
Leighton Lord, President and Chief Strategy Officer of Maynard Nexsen, said, "Amanda and Jean Cecil exemplify the client-focused culture that drives NP Strategy’s success. Their leadership will further our mission to be a reliable, strategic partner to clients. We thank Heather for her vision in founding NP Strategy, and we’re thrilled that her next role will allow her insight to continue benefiting our clients and the firm."
NP Strategy, a subsidiary of Maynard Nexsen, serves clients across diverse industries, providing strategic counsel, media relations, crisis communications, and public affairs services. With a growing team of 24 professionals, NP Strategy has offices in Columbia and Charleston, S.C.; Charlotte and Raleigh, N.C.; and Birmingham and Mobile, Ala.
Coinciding with the leadership transition, NP Strategy has launched a new brand and website.
