For Caroline McDavid, entrepreneurship didn’t start with a pitch, it started with motherhood. With a husband already working in the fueling industry, she asked one simple question during the height of the pandemic: Why can’t fuel be delivered?
That question eventually became Juiced Fuel, a mobile fuel delivery service she co-founded with her husband that is now expanding rapidly across the country.
Today, Juiced Fuel has grown into a multimillion-dollar business with 37 franchise territories, 16 of which are up and operational. But for the McDavids, growth has never just been about scale.
Introducing the Fuel Forward Foundation
When Hurricane Helene hit the southeast, The McDavids were called to step up to the plate. They used their Juiced Fuel’s trucks, infrastructure, and team to provide emergency fuel in Georgia. Gifting every family 10 gallons of fuel until their trucks were completely empty.
Together, they witnessed firsthand what fuel means to those in crisis.
“Fuel stopped being a convenience in that moment,” Caroline said. “It became a lifeline. People weren’t asking for much, they just needed to keep moving, keep generators running, keep helping their families and neighbors.”
Just like that, Under Caroline’s leadership, the Fuel Forward Foundation was born. Fuel Forward is the nonprofit arm of Juiced Fuel dedicated to delivering emergency fuel and support when disaster strikes.
The Foundation’s mission is to build a disaster-response network alongside Juiced Fuel’s growing franchise system, helping cover the cost of fuel, truck deployment,
emergency operations, and logistics so franchise owners can respond quickly without carrying the financial burden alone.
Fueling Good: Help doesn’t run on empty. Hosted by The Fuel Forward Foundation
On Friday, November 13, from 6–9 p.m. at Over The Horizon Brewing in Charleston, Caroline and Juiced Fuel will officially launch the Fuel Forward Foundation at the inaugural Fueling Good Fundraiser.
The fundraiser will bring the local community together to raise funds for hurricane relief efforts across the nation and help support the Foundation’s growing disaster-response mission.
The evening will include live music, food and drinks, and the debut of a Juiced Fuel signature beer created with Over The Horizon Brewing.
For details about the inaugural Fueling Good Fundraiser, visit the event page.
To learn more, donate, or get involved, visit FuelForwardFoundation.org and follow @fuelforwardfoundation.
For franchise information, visit juicedfuel.com/franchising