ALPHARETTA, GA – The Alpharetta Convention & Visitors Bureau (Alpharetta CVB) recently added Melissa Holder to the team as Director of Public Relations and Communications. With more than 20 years of experience in communications, marketing, media relations and stakeholder engagement, she is responsible for promoting Alpharetta as a vibrant destination for all ages to the media and the community.
In the role, Holder will oversee the organization’s comprehensive media strategy, including cultivating relationships with national and regional journalists and influencers. She is responsible for directing all content creation across various platforms and managing external communications efforts, ensuring a consistent, high-impact message that clearly articulates Alpharetta’s unique appeal and exceptional quality of life.
“Melissa’s background and enthusiasm fit perfectly with the team,” says Janet Rodgers, Alpharetta CVB President & CEO. “Her experience will be invaluable as we continue to elevate Alpharetta’s profile regionally and nationally. We are confident that she will play a key role in highlighting the exceptional quality of life our city offers as a premier destination.”
A native of the North Fulton County area and a graduate of Roswell (GA) High School, Holder has a deep, personal connection to the community. She earned a Bachelor of Science in Journalism and a minor in Sociology from the University of Illinois at Urbana-Champaign, where she developed key skills in writing, editing, public speaking and communication, directly contributing to her professional growth. Her diverse career background includes roles in government, non-profit membership organizations and marketing agencies.
“I am thrilled to again have the opportunity to represent one of the premier cities in Georgia and the country,” said Holder. “The growth in Alpharetta has been exceptional. Our community is fortunate to have hundreds of exciting restaurants, retail locations, hotels and attractions for incoming visitors and residents. I look forward to working with the CVB team and our community partners to tell Alpharetta's story.”
This staff addition reinforces the Alpharetta CVB's commitment to strategically expand the city's brand recognition and maximize visibility to drive tourism.