Grab Attention in the First Few Seconds
When people scroll through their social media feeds, they move fast. If your video doesn’t catch their attention right away, they will keep scrolling. It’s important to make the first few seconds exciting.
The first thing viewers should see is something interesting. It could be a bold question, a funny moment, or a beautiful shot. For example, you might start with a question like, "Did you know this tip can save you hours every week?" This makes people want to keep watching.
If you have an exciting or surprising moment in the video, show a small preview at the beginning. This will make people curious about the rest of the video.
A lot of social media users watch videos with the sound off, so adding captions through any good
video editing software helps. People can still understand what’s happening in your video, even if they can’t hear it.
Keep Your Videos Short and to the Point
Nobody wants to watch long videos unless they are really interesting. People on social media have short attention spans, so it's best to keep your videos short and sweet.
Video Length Tips
TikTok/Instagram Reels: 15-30 seconds
Facebook/Instagram Feed: 30-60 seconds
YouTube Shorts: 60 seconds or less
These time limits are not just guidelines—they are the sweet spots for getting people to watch your videos all the way through. When you keep things short, it’s easier to maintain your viewer's attention.
Try not to put too much into a single video. Stick to one topic or idea. If you try to cover too many things, the video might become confusing or boring. For example, if you’re making a recipe video, focus just on one step instead of showing the entire cooking process.
Add Text and Captions to Your Videos
As we earlier discussed, many people watch social media videos with the sound off. Adding text and captions can make your videos more engaging and accessible.
Use Text to Explain the Video
If your video has dialogue or important points, add captions. This helps viewers who can’t hear or those who prefer reading. You can also use text to highlight key points, like “3 Tips for Better Sleep” or “Watch till the end for a surprise!”
Text-to-speech (TTS) for Voiceovers
Sometimes, you may not want to record your own voice or you may not have the best equipment. Using
text to speech technology can help. You can type your script, and TTS will convert it into clear, professional-sounding voiceovers. This is especially helpful if you want to add a voice to a video but don’t have the time or resources to record one.
Optimize for Mobile Viewing
Most people watch videos on their phones, so it’s important to optimize your videos for mobile. Here’s how you can do that:
Since most people hold their phones vertically, it’s best to shoot videos in portrait mode. Vertical videos fit better on platforms like Instagram Stories, TikTok, and Facebook Stories.
Avoid placing text or important details too close to the edges of the screen. On smaller phone screens, anything at the edge might be cut off.
Don’t use small fonts or overly complicated visuals that are hard to see on mobile screens. Keep everything clear and easy to follow.
Remove Background From Your Videos
Sometimes, the background of your video can distract from the main subject. If you're recording in a messy room or a place with too much going on, you can use tools to
remove background from video. This helps make your content look cleaner and more professional.
How to Remove Background From Video
Here's how to remove background from your videos using the CapCut desktop video editor:
Step 1: Import Video
Start by importing your video to the CapCut desktop video editor by going to Create Project > Import.
