Forever Stamp Price in 2025: Complete Buying Guide

 

Detail	Key number
Current price per Forever Stamp	78¢
Effective date	July 13, 2025
Change since July 2024	+5¢ (from 73¢)
Change since January 2024	+10¢ (from 68¢)

The Postal Service raised the First-Class Forever rate to 78 cents on July 13, 2025 as part of its Delivering for America plan to shore up revenue (USPS). That five-cent jump adds $5 to every 100-stamp roll, so keep that figure in mind as we look for sellers who can win those nickels back.

Who really gives you the best deal? Quick seller snapshot

 

You have options, but only a few sellers shave real dollars off face value. The table below ranks each seller in the same order you’ll see in the deep-dive list. Scan the numbers, then keep reading to learn why they differ.

Seller	One-line snapshot	Formats
Typical price	Approx. per stamp	Fees or membership
Forever Postal	Online-only rolls below face value, ships free	Roll (100)
$75–$77	75–77¢	None
USPS.com	Official source, always face value	Roll / Book / Sheet
$78 roll, $15.60 book	78¢	None
Amazon	Marketplace listings swing widely	Roll / Book / Sheet
$70–$85	70–85¢	Prime covers shipping
Walmart	Walmart-fulfilled and third-party sellers	Roll / Book
$76–$80	76–80¢	None
Staples	Office-supply reliability, no discount	Roll / Book
$78 roll	78¢	None
Office Depot	Similar to Staples, adds handling fee	Roll / Book
$79 roll	79¢	None
Costco	Member-only bulk rolls, best unit price	Roll (100) / 500
$73–$75	73–75¢	$60 yearly
Sam’s Club	Steadier stock than Costco, still discounted	Roll (100)
$74–$76	74–76¢	$50 yearly

Below you’ll find one page per seller, always in the same rhythm so you can compare at a glance.

1 Forever Postal: rolls below face value, free 2–4 day shipping

 

 

• Formats: roll (100)
• Price: $74–$76 per roll (login required)
• Fees: $50 annual membership
• Shipping or pickup: 3–5 days shipping or two-hour club pickup
• Pros: inventory replenishes more often than Costco
• Cons: online limit of two rolls; no 500-count option

Verdict: Delivers reliable savings for mailers near a club who send 100–400 pieces a month and want predictable availability without paying Costco’s higher membership fee.

Roll vs. book: when each format wins

A 20-stamp book costs $15.60 on USPS.com, or 78¢ per stamp. A 100-count roll from Forever Postal runs $76, about 76¢ per stamp, while Costco’s in-warehouse price recently posted at $72.75 (72.8¢). Two to five cents may sound small until you multiply it across invitations or invoices.

Use case	Best format	Why it wins	Quick math
Wedding invites (200 envelopes)	Roll	Two- to five-cent gap saves $4–$10	2 rolls at 72.8–76¢ vs. 10 books at 78¢
Etsy side hustle (50 orders/mo)	Roll	Bulk coil means fewer mid-batch restocks	Year: 6 rolls ≈ $437 vs. 15 books $468
Holiday cards (40 pieces)	Book	Convenience beats pennies saved	1 book = $15.60
Monthly rent checks (12)	Book	Tiny volume; roll overkill	1 book covers the year
Small-biz billing (400/qtr)	Roll	Per-stamp savings compound	4 rolls/quarter at 72.8–76¢ saves $48–$82/yr

Rule of thumb: if you burn through more than one book a month, move up to rolls. Rolls also feed label printers and postage meters without peeling single stamps, while books travel easily in a laptop bag for on-the-go mailers.One online option is buying discount Forever stamp rolls from Foreverpostal, which include free U.S. shipping

Legit ways to save without gimmicks

1. Shop a month before price hikes. USPS adjusts Market-Dominant prices twice a year, in January and July, under its Delivering for America plan. News appears about six weeks early, so buying in June or December locks in the lower rate and saves $5 per roll after a five-cent hike.
2. Buy rolls once you use 30+ stamps in two months. At that volume, even a two-cent discount beats the convenience of books.
3. Vet marketplace deals. Any price that looks 30–50 percent below face value is likely counterfeit; USPS sorting machines reject fake indicia, and your mail never arrives. Stick to sellers with first-party inventory or strong guarantees.
4. Watch hidden shipping fees. Forever Postal, Costco, and Sam’s include shipping in the sticker price, but USPS.com adds a $2 handling fee on orders under $50, and Office Depot tacks on $9.95 below $45. Always click through to the final cart.
5. Avoid the non-machinable surcharge. Square or rigid envelopes add 44¢ to First-Class letters, pushing total postage to $1.22. Use a rectangular #7/A7 envelope and keep weight under one ounce to stay at the base 78-cent rate.

Wedding mailers and other special cases

Square invites look stylish but cost more. USPS adds a 44¢ non-machinable surcharge, so a one-ounce square envelope totals $1.22 (78¢ + 44¢). Switch to a rectangular #7/A7 and you save 44¢ per invitation.Weight matters next. A single enclosure can push the suite over one ounce; keep inserts light or move details to a QR-code landing page so each outer envelope stays at one Forever Stamp.Remember the RSVP. Slip a 78¢ stamp on the return envelope, or budget two stamps per guest if you’re over one ounce.The same math applies to baby announcements and holiday cards: test-weigh one finished piece at the post office before printing 200 copies and you could save $20+ in extra postage.International invites need a Global Forever Stamp ($1.55). You can also combine older denominations to reach that value, for example one 78¢ Forever plus seven 11-cent commemoratives.Quick checklist

• Rectangular envelope, ≤ 1 oz → 78¢
• Square or rigid, or thicker than ¼ in → 78¢ + 44¢
• International → $1.55 total
• Add postage to RSVP envelopes to boost response rate

Charleston stamp hacks (South Carolina)

• Skip the crowd downtown: the James Island Post Office, 579 Folly Rd. usually has rolls at lunch with lines under five people (call 843-795-1330 to confirm stock).
• At Costco, 3050 Rivers Ave., North Charleston, ask Member Services, not the cigarette kiosk, for stamps; staff report slower sell-outs there.
• Need stamps today? Walmart Neighborhood Market, 5060 Meeting St. offers online “Pickup Today.” Orders placed before 11am are typically ready before 2pm.
• For a souvenir and a stamp, browse the postcard tables at the Saturday Charleston Farmers Market (Marion Square, 8am–2pm). Vintage cards include prepaid postage at face value.

Quick local rule: call first, because branch inventories change after every USPS price hike.

Mini-FAQ: your stamp questions, answered

Are 2023 Flag Forever Stamps still valid in 2025?Yes. A Forever Stamp is always worth the current First-Class one-ounce rate, 78 ¢ as of July 13, 2025.Can I mix older 10-cent and 20-cent stamps to hit today’s rate?Yes. As long as the total face value equals or exceeds 78 ¢, USPS accepts the envelope without a surcharge.Why did the price jump five cents in July 2025?USPS filed the increase under its 10-year Delivering for America plan to offset transportation and labor costs. Market-Dominant prices can change each January and July with Postal Regulatory Commission approval.How can I spot a counterfeit roll on marketplaces?Check for crisp micro-printing around the flag edge, watermarking on the liner, and an even peel. Buy from first-party sellers such as Forever Postal or listings that read “Ships from and sold by Amazon.com.” USPS inspectors remove fake coils in sorting, so affected mail never arrives.Do postcard and international rates move on the same schedule?Yes. On July 13, 2025 the postcard rate rose to 56 ¢ and the Global Forever rate to $1.55. Both usually change on the same semiannual schedule as First-Class letters.Is there a tool to see if my 5 × 5 invite needs extra postage?Use USPS’s free Price a ZIP calculator. Enter weight and dimensions; if width equals height (square) or the piece exceeds one ounce, the tool flags the 44-cent non-machinable surcharge.