KasinoBonus is a Finnish casino review website founded in 2018 by Matti Slotte. Starting as a local project with the goal of keeping Finns informed about the best casino bonuses available to them, KasinoBonus has since become an international bonus database available in nine countries.
Nowadays, KasinoBonus is one of the leading websites in its unique niche, helping thousands of its readers choose the best bonuses and ensure they cash them in. KasinoBonus’s team is convinced that the reason behind the project’s steady growth and global expansion lies in its initial focus on local problems.
“We started as a Finland-only website in a native language, trying to provide local players with the most lucrative bonuses. If you try searching for a project as specific as ours, you will find almost nothing, and even if there are a couple of websites, they aren’t player-oriented and exist purely to advertise certain casinos. Our unbiased approach helped us earn attention among people who actually need our services, and that’s when we understood we can do this for other countries as well” says Matti Slotte, founder of KasinoBonus.
The keys to success: local audience, native language, unbiased content
Matti Slotte and his team bring over 30 years of combined casino experience to the table, most of which is related to Northern and Western European online casinos. The idea behind the project was to find the best application for that experience — something that would make a difference in an incredibly competitive niche. As it turned out, despite sounding rather obvious, choosing to create unbiased helpful content was an amazing place to start.
“We see how the current industry relies on a lot of informational noise: from paid PR articles to advertisements of all forms and kinds. It is actually incredibly difficult for players to find a reliable source of information, and that’s why once they do find it, they’re going to stick with it. After all, why would you spend any more days trying to find a trusted website and checking whether they’re truly unbiased if you already found a solution that is consistently providing you with what you need?” says Matti.
KasinoBonus’ rise to success was steady but confident, and Matti Slotte suggests that a huge part of it was the right choice of strategy, targeting a very specific audience of Finnish gamblers in search of a convenient way to find the best bonuses.
“Look at it this way: as a Finn, would you rather Google every single casino available to you separately, compare them on your own, and only then start playing? This takes hours, but for the most part, there were no other ways to do it before KasinoBonus appeared. We’ve worked for several years to earn the trust of locals and get their attention — the former proved to be more difficult than the latter, but in the end, it is only a matter of time and consistently good content,” says Matti.
With the way KasinoBonus popped off, the team behind it understood just how valuable their service was, and started looking for ways to expand the project to other countries, starting with neighboring Norway and Sweden. As Matti explains, when the team started the process, ensuring that the content was written in the native language was an absolute priority.
“We tried to replicate our success in Finland, and we believed that a huge reason why KasinoBonus worked here is because there is a lack of content on this topic written in anything other than English. Most online casinos and related websites target a global demographic and rely on the most popular language, but they actually miss out on huge percentages of people who either don’t know the language well enough or simply prefer their mother tongue. Using a native language immediately earns trust and respect, so we hire the best people to ensure we provide that for our readers,” says Matti Slotte.
As Matti concludes, despite the general disbelief, the current gambling industry is extremely open for targeted casino bonus information websites — as long as they can provide unbiased native language content that accounts for local specifics.
“If you’re planning on making yet another casino bonus website, our advice is to go local and try to earn the attention of your country’s players. Not only will you be naturally better at appealing to them, but you will also be much more likely to achieve substantial results within just a few years. We find that this niche is extremely lacking at the moment, so we’re not afraid of competition — we just want to ensure that as many people as possible can get something KasinoBonus provides,” says Matti Slotte.
Want to contact KasinoBonus?
If you’re a casino representative or a reader interested in connecting with KasinoBonus, you can reach out to the team at info@kasinobonus.io
