Vicious Biscuit is bringing a burst of blueberry bliss to brunch this spring. From now through April 5, guests can enjoy three all-new limited-time blueberry creations available at all Vicious Biscuit locations.
The seasonal lineup includes the Blueberry Biscuit, a signature buttermilk biscuit filled with blueberries and finished with sweet vanilla icing. The Blueberry SEC is a bold twist on a breakfast classic. It includes pork or chicken sausage, white cheddar cheese, and an egg cooked your way stacked on our limited-time blueberry biscuit. Blueberry Bites, bite-sized blueberry biscuit fritters topped with sweet vanilla icing that are perfect for sharing – or keeping all to yourself.
Available for dine-in, takeout, or though the Vicious Biscuit Rewards app, the new blueberry trio delivers indulgence in every form – from full brunch to sweet snack.
The idea behind the blueberry lineup comes from a nostalgic place.
“For many of us, blueberry muffins were a childhood staple,” said Mike Ball, VP of Franchise Operations for Vicious Biscuit. “We kept coming back to that memory and thinking, what if we gave that flavor the full Vicious Biscuit treatment? Our buttermilk biscuits are big, rich, and indulgent, so blueberries felt like a natural way to bring something familiar into our world.”
Instead of a small bakery muffin, guests experience a warm, scratch-made biscuit packed with blueberries and finished with icing – bold in size and flavor.
“We wanted something that felt instantly recognizable but completely new in biscuit form,” said George McLaughlin, Co-Founder and CEO of Vicious Biscuit. “When our team tested these, the reaction was immediate. There were many wide-eyed smiles. They are fun, indulgent, and they feel like a reward. We think our guests will have the same reaction.”
The Blueberry Biscuit and Blueberry Bites were also designed with flexibility in mind. Whether guests are grabbing a quick snack on the way to work, splitting something sweet (or not) with friends at brunch, or adding a little extra to their usual order, the blueberry lineup fits the way people are eating today: smaller, more shareable, and easy to take on the go.
The blueberry limited-time offerings are available in-store or through the Vicious Biscuit Rewards app available in the App Store and Google Play.
Visit www.viciousbiscuit.com to learn more or follow on Instagram @viciousbiscuits, Facebook at ViciousBiscuit1, and TikTok @viciousbiscuitchs.