Nothing Bundt Cakes, the nation’s largest specialty cake company, is bringing together its bakeries across North America for 10 Million Bites of Joy, a six-week movement designed to celebrate and spread joy, one bite at a time.
From Aug. 24 through Oct. 4, the brand will share 10 million bites of cake through giveaways, in-bakery sampling, fundraising efforts, community events and surprise-and-delight experiences. At the heart of the celebration, Nothing Bundt Cakes is declaring Tuesday, Sept. 15, the first-ever National Bring the Joy Day, a holiday dedicated to the brand's mission of spreading joy. To mark the occasion, the first 300 Guests at every bakery will receive a FREE Confetti Bundtlet, creating a nationwide celebration of joy from coast to coast."
"Nothing Bundt Cakes was built on the belief that cake has the power to bring joy," said Dolf Berle, CEO of Nothing Bundt Cakes. "It's what our bakeries have done every day since 1997. Through 10 Million Bites of Joy, we're celebrating it on a bigger scale than ever — and giving joy a day of its own.”
Throughout the six-week initiative, Guests will discover even more ways to celebrate joy with two limited-time flavors. Fan-favorite Biscoff® Cookie Butter Cake returns beginning Aug. 17, perfect for back-to-school occasions, fall gatherings and thoughtful gifting, and a new Apple Pie Cake Pop-Up Flavor arrives Sept. 14 through Sept. 27, both while supplies last.
To learn more about 10 Million Bites of Joy, find the nearest bakery or order online for pickup or delivery, visit nothingbundtcakes.com or download the Nothing Bundt Cakes mobile app from the Apple App Store and Google Play.
*NO PURCHASE NECESSARY: To receive a free Confetti Bundtlet, you must be one of the first 300 guests at your local Nothing Bundt Cakes bakery upon opening on 9/15/2026 (opening hours vary by bakery). Limit one (1) Bundtlet per guest, while promotional supplies last. Must claim in person. Offer not valid online or over phone. No product or flavor substitutions.