Independently-owned New Riff Distilling announced it is now distributing its Kentucky-made bourbons and ryes across South Carolina, the 29th state in which its products are available. Advintage Distributing, based in Ladson, is the distributor for the state.
“We are thrilled to finally bring New Riff products to South Carolina,” said New Riff Director of Sales and incoming President Mollie Lewis. “As we continue to grow our brand, we look for partners who represent New Riff’s values. Advintage is that partner and we are grateful for their knowledge and relationship in making this launch possible.”
Products available across South Carolina include New Riff’s Bottled in Bond Bourbon, Bottled in Bond Rye, 6 Year 100% Malted Rye Whiskey, Single Barrel Bourbon, and Single Barrel Rye.
Advintage Distributing was founded in 2003 as a fine wine house in Charleston, and became a wholesaler in the craft beer and artisanal spirits industry.
“We have admired New Riff for years as we have watched them take strides in adjacent markets,” said Vice President of Sales Casey Lee. “They are a brand that is intentionally and organically building their reputation and footprint, never taking shortcuts. As a family company, we are proud to work with a company whose values align with ours.”
Bourbon and rye are made with traditional sour mash methods and bottled-in-bond without chill filtration. New Riff sources its water from an aquifer under the distillery, accessed via a 100-foot deep private well and providing water that they say has four times as much dissolved minerals than found in other water supplies. New Riff believes in transparency, so all products feature an age statement and the mashbills are public.
For more information, visit https://www.newriffdistilling.