Don Luchi Prosecco is set to officially debut its newest offering, a Prosecco DOC Rosé blend, this weekend with a three-day celebration from March 21-23, 2025. Since launching in June 2024, the minority-owned brand has been redefining the Prosecco experience and will now continue to expand its portfolio with this elegant new addition.
Crafted with delicate flavors of Glera and Pinot Noir grapes, the founders’ are excited to bring another fresh and elegant take on the sparkling wine—perfect for spring. “The Don Luchi Prosecco Rosé is the perfect introduction to spring,” said Justin Wages, co-founder of Don Luchi Prosecco.
“This launch weekend is designed to celebrate not only our newest product but also the exceptional culinary and social experiences that Charleston is known for.” Anticipation for the launch has been growing, especially after Don Luchi made its festival debut at the Charleston Wine + Food Festival earlier this month. “The response was incredible,” said Brae Richardson, Brand + Creative Manager of Charleston Wine + Food. “On the last day of the festival, guests at our ‘Day Party’ were treated to an exclusive first taste of their Rosé. This moment not only celebrated the festival’s culinary legacy but also marked Don Luchi’s debut. It was an unforgettable experience that perfectly blended our passion for the culinary and hospitality community. I am certain that it will be well received during the launch.”
The official unveiling takes place on Sunday, March 23, at The Terrace at The Mills House Hotel. This sold out event is designed to showcase Charleston’s signature blend of luxury, culture, and craftsmanship.
“The Mills House is honored to host the launch of Don Luchi Prosecco's newest offering at our iconic rooftop venue,” says Becca Tash, director of marketing for The Mills House. “As a beloved destination for Southern hospitality and elevated experiences, we look forward to celebrating this milestone with Don Luchi and our esteemed industry partners.”
Don Luchi Rosé Launch Weekend Events
• Friday, March 21 – Caviar Curious at Coterie An exclusive masterclass-style caviar tasting led by Kendra Anderson, founder of Chicago-based Caviar Dream. Guests will sample three premium caviar varieties with expert guidance on selection, serving, and pairing, while taking home a mother-of-pearl spoon and training materials.
• Saturday, March 22 – Oyster Roast at LO-Fi Brewing A special spring edition of their popular Oyster Roast, featuring all-you-can-eat oysters, food truck dining options, exclusive merchandise, music by DJ Illadell, and craft beer in a vibrant atmosphere.
• Sunday, March 23 – Rosé Launch at The Terrace at The Mills House (Sold Out) The official unveiling of Don Luchi Prosecco Rosé at Charleston’s iconic pink luxury hotel. The launch event includes unlimited Rosé pours, signature cocktails from an open bar, and music by DeeJay Rubin, creating the perfect springtime celebration.
•Sunday, March 23-Luchi Bash at Babylon The weekend concludes with a birthday celebration for Don Luchi co-founder Justin Wages at Babylon, offering one last opportunity to enjoy the new Rosé in a festive setting, with music by DJ Dollamenu. Limited tickets remain at donluchirose.eventbrite.com.
For more information about Don Luchi, visit www.officialdonluchi.com and follow @officialdonluchi on Instagram and Facebook.
