For a second year in a row, Bojangles and The Bojangles Foundation partnered with NFL legend Greg Olsen’s The HEARTest Yard Foundation for a heartwarming “Bojangles Gives from the Heart” initiative. This partnership raised $659,542.54 through sales of the iconic Heart-Shaped Bo-Berry Biscuits® and a guest round-up campaign, exceeding its fundraising goal to support pediatric heart care, family support programs and congenital heart defect research.
“This partnership continues to show what’s possible when our guests, team members and communities come together for a cause that’s bigger than themselves,” said Ken Reynolds, Executive Director of The Bojangles Foundation. “We’re incredibly proud of the impact this campaign will have on children and families facing heart health challenges and grateful to Greg Olsen and the HEARTest Yard Foundation for their continued partnership.”
The fundraising effort, powered by generous guest donations and strong participation from Bojangles franchisees and team members, split proceeds evenly between The HEARTest Yard and The Bojangles Foundation, with each organization receiving $329,771.27. As part of its portion, The Bojangles Foundation will donate $100,000 to The Children’s Heart Foundation to help fund congenital heart defect research in communities across Bojangles’ footprint. The remaining proceeds will support The Bojangles Foundation’s mission focused on military and first responders, literacy and hometown community initiatives.
“We continue to be blown away by the generosity of Bojangles’ guests and team members,” said Greg Olsen, founder of The HEARTest Yard Foundation. “Every dollar raised helps families focus less on financial stress and more on what matters most: their child’s care and recovery. We’re thankful for Bojangles’ commitment to making a meaningful difference in the lives of these families.”
This year’s campaign saw standout participation across the Bojangles system, including a location in Connelly Springs, N.C., which raised the largest round up total at $4,305.99, while a Circleville, Ohio, location generated the highest sales total at $17,591.
"We are incredibly grateful to The Bojangles Foundation, HEARTest Yard Foundation, and everyone who contributed to this remarkable effort," said Terry Morrow, President and CEO of The Children’s Heart Foundation. “Congenital heart defects remain America’s most common birth defect, and this generous gift will help accelerate the important research that gives children with CHDs the opportunity to live longer, healthier lives."
The “Bojangles Gives from the Heart” campaign reflects the brand’s continued commitment to supporting children and families through impactful community partnerships.