Volvo Cars USA recently transformed Silver Hill Studio into a Swedish-style “Fashion Fika” for a multi-day event unveiling the new Volvo EX90 and a limited-edition, EX90-inspired fashion collection by designer and South Carolina native Sergio Hudson. The event attracted high-profile journalists and influencers from across the U.S., blending fashion, art, and automotive design into an immersive experience.
Volvo created multiple mini-environments, including a coffee shop-style entrance to the fika, a custom DJ booth featuring Sirius XM’s Rachel Steele, an intimate fashion show and panel discussion with Hudson, and an elegant dinner.
“We recently hosted Volvo Cars’ Fashion Fika and dinner at Silver Hill Studio to celebrate our collaboration with designer Sergio Hudson, and the experience could not have been better,” said Kelly Collins, Content & Creative Production, Volvo Cars USA. “The venue was the perfect blank canvas — beautiful, versatile, and with vehicle access that made it ideal for our event. The Silver Hill team went above and beyond from start to finish — incredibly accommodating, responsive, and always ready to help us bring our vision to life. We can’t recommend them highly enough.”
In addition to the main event space, support teams used the full-service kitchen for catering, while the hair and makeup team utilized the back-of-house area for model preparation.
For more information about Silver Hill Studio, contact Ellie Huysman at studio@silverhillstudio.com.