LM Communications Media today announced 105.5 The Bridge (WCOO) would be "leaning into American roots music, including contemporary folk, bluegrass, indie rock, alt country, beach tunes, and even Gullah music."
“The Bridge is a love letter to the Lowcountry,” said Gabe Reynolds, Program Director for The Bridge. “We’re not chasing trends or algorithms; we’re chasing truth. This is about real music, real voices, and real connections. The Critic also remains an important part of The Bridge and can now be heard in the afternoons from 3 p.m. to 7 p.m.”
In an age where algorithms drive most listening experiences, 105.5 The Bridge says they want to shine a spotlight on the underserved and overlooked.