Artificial Intelligence has come a long way, and now there is one that can track the feelings of users. Even businesses like HitNSpin would benefit from it. Today, let us take a closer look at what it is and see how and what it is used for.
What Is Emotion Recognition Software?
Emotion Recognition software is a kind of AI that analyzes facial expressions. It uses a device's camera to record a facial expression and tie or connect emotions with it.
According to a renowned expert, there are six basic human emotions. Furthermore, this expert said that these 6 types of human feelings can be visible, discrete, and can be measured:
- Happiness;
- Sadness;
- Anger;
- Fear;
- Surprise;
- Disgust.
Then, of course, there is the neutral emotion. With this software, a company can track a user’s feelings towards certain things. Then, the AI can now make an offer to the user based on the result. The offer can be a product or a service.
The Uses of Emotion Recognition Software
What are the uses of emotion recognition software? How about its potential use in the future? Let us find out.
Marketing Research
Marketers use this recognition software to track how people feel about a certain product. People tend to be biased when answering questionnaires, but they cannot lie with AI.
If marketers know how people think about a product or ad, they can make adjustments to ensure that the emotion of the viewers is one that the marketers want.
Webmasters and app developers can also use this program to see how users feel when browsing content. It allows them to figure out a way to keep their users engaged.
Patient Monitoring
Hospitals and care clinics can use this recognition software to know how their patients feel, especially if the patient can no longer speak. With this AI, doctors and nurses can get notified of potential threats, as shown by a patient’s emotions.
Video Production
Emotion recognition software can also read people’s faces in videos. So, how is this useful? If you are a content creator, you can use the program to watch your videos.
From here, the AI will let you know the overall mood of the video. You can make adjustments to it as you find necessary. In addition, you can use it to detect what people feel if they watch your video.
Since you know what the viewers feel, you can edit your video to make it more appealing or to achieve the feelings you are targeting. If it is not happy enough, then you can either delete sad moments or
Customer Service Industry
Imagine if you have a robot walking around that has emotion recognition software. What if you have a camera that sees the faces of your customers? This robot or camera will flag you if it sees a face that is angry, sad, or fearful.
As the business manager, you can act on the emotions quickly rather than waiting for the customer to say something. Most of them may not say anything unless the issue is severe. The problem with this is that they may leave you a bad review.
With emotion recognition, you can attend to unhappy customers and reverse the situation. You can correct mistakes and make them happy, making them feel valued. In turn, you will get repeat business.
AI keeps improving, and almost all companies are now making a move toward artificial intelligence. The work is faster and also a lot more accurate. Right now, most emotion recognition programs are useful for marketing. It won’t be a wonder that in the future, these same robots will be used for customer service.