While digital content has become more popular, 2D animation has come back strong in branding. While 3D animation looks closer to reality, 2D animation has a delightful hand-made quality that connects strongly with audiences.
Brands are using this to get their complicated ideas across in a way that is both visually appealing and affordable.
2D animation has always been a great way to tell stories. Brands are reaching out to the top animation studios in the USA and worldwide as well.
Here are some of the best examples of 2D animation that have successfully raised company messages.
The Timeless Appeal of 2D Animation in Branding
Companies can use 2D animation to share their ideas affordably and flexibly. It makes complex ideas easy to understand with simple visuals. This helps create a stronger emotional connection with viewers.
Viewers also find a strong connection in 2D animation's nostalgic character. It increases brand memory and loyalty.
[Source: flearningstudio.com]
Case Study: Honda's "Paper" Commercial
Honda's "Paper" ad is a masterful use of detailed paper illustrations to show the past of the brand. The advertisement animates hundreds of hand-drawn sketches using stop-motion methods, deftly moving between several eras of Honda's breakthroughs.
This method not only showcases Honda's engineering ability but also captivates viewers with a tactile and visually spectacular story. [Source: www.motortrend.com ]
[Source:memeburn.com]
Spotify's Advertising Academy Animation
For advertisers, Spotify's Advertising Academy uses fun 2D animated videos. These animations make difficult advertising ideas easier to understand, therefore opening a wider audience access to them.
The striking images complement Spotify's dynamic brand image, therefore supporting its leadership in the audio streaming sector [Source ads.spotify.com]
Linode's Cloud Computing Explainer Video
For its audience, Linode simplified cloud computing via 2D animation. The explainer video breaks down complicated terms into relevant situations using simple, clear stories.
Using familiar characters and simple graphics, Linode presents its offerings, hence increasing the accessibility of cloud technology to possible users.
Vidico's Collaboration with Airtable
Vidic collaborated with Airtable to produce a 2D animated film highlighting the features of the platform. Through dynamic images and a compelling story, the animation highlights Airtable's user interface and capabilities.
This strategy not only shows the utility of the product but also appeals to target consumers by attending to their particular requirements and problems.
"Logorama" Short Film
The award-winning short film "Logorama" gracefully builds its story using more than 2,000 company logos. The movie comments on consumerism and brand saturation by capturing brands as characters and environments.
Its creative use of well-known logos invites viewers to consider how much branding forms everyday life.
"Wolfwalkers" by Cartoon Saloon
The unique 2D animation technique of Cartoon Saloon's "Wolfwalkers" combines modern storytelling with traditional hand-drawn methods. Rooted in folklore, the unique look and deep story of the movie appeal to a wide audience.
Wolfwalkers shows how 2D animation may be used to produce holding and culturally important stories.
The Versatility of 2D Animation Styles
Two-dimensional animation covers several techniques, each with a special use in branding:
- Highlights artistry and work in traditional hand-drawn animation, therefore adding a personal touch.
- Perfect for modern, clean designs, digital vector-based animation provides scalability and precision.
- Incorporating tangible objects, stop-motion, and cut-out animation gives animations a tactile quality.
Benefits of 2D Animation for Creative Brands
There are several benefits to using 2D animation in branding techniques:
- Generally more reasonably priced than 3D animation, it is easily available for a range of budgets.
- The simplicity of procedures enables faster turnarounds, so supporting timely campaigns.
- Adaptable to several styles and topics, flexibility in creative expression helps companies to match animations to their personality.
[Source: 2D and 3D Animation: What's the Difference?]
How to Implement 2D Animation in Your Brand Strategy
Here are some steps that brands can take if they want to add 2D animation to their content:
- Know who you are attempting to reach, then adjust the animation style and content.
- Work with agencies or skilled animators: Work with experts who can realize your vision.
- Match animations with the voice and visual character of your brand to ensure consistency across all media.
Additional Resources and FAQs
What are 2D animation examples?
Among these are explainer videos, educational resources, ads, and short films using two-dimensional artistic methods.
How much does a 1-minute 2D animation cost?
Though complexity and quality affect costs, usually, they fall between a few thousand and several thousand dollars.
What are 5 examples of animation that you can find in multimedia products?
Animated logos, user interface animations, instructional movies, advertising campaigns, and entertainment value are a few of them.
Is there still a market for 2D animation?
Yes,2D animation is still a lively and sought-after tool in many different sectors, including business, education, and entertainment.
Conclusion
Ultimately, 2D animation is still a great tool for creative businesses since it provides a mix of nostalgia, adaptability, and the marketplace. Studying successful cases and knowing the several techniques and advantages will help companies to properly include 2D animation in their marketing plans to capture and involve their audience.
