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The Beaufort Bonnet Company to Open Second Corporate Store in Kiawah Island



Press Release

The Beaufort Bonnet Company, an upscale baby and children’s clothing and lifestyle brand, is excited to announce the opening of its second corporate store at Freshfields Village, a prominent open-air retail and dining destination in the Lowcountry. Slated to open this spring, the store will feature the brand’s signature collection of timeless and classic apparel, accessories, gifts and baby bonnets. 

“We are delighted to continue our expansion with a new storefront so close in proximity to where our brand originated,” said Markey Hutchinson, the company’s founder and chief executive officer. “The mission of Beaufort Bonnet Company has always been to help make babyhood and childhood as special as possible. With that ethos in mind, we are excited to bring our lifestyle brand to families living in and visiting Kiawah Island and the greater Charleston area!”

Established in 2012, The Beaufort Bonnet Company has evolved from a handful of iconic styles to a full-fledged lifestyle brand with an expanding presence throughout the U.S. Currently sold online, as well as in multiple signature stores and approximately 400 other retail locations nationwide, The Beaufort Bonnet Company’s coveted offerings have expanded to include a range of baby and children’s apparel, as well as gifts and accessories. The brand recently opened its flagship store at Grand Boulevard in Miramar Beach, FL.

“Our coastal community is so excited to welcome this growing brand as a new shopping destination for families and children,” said Trish Pruitt, marketing director for Northwood Retail. “As Freshfield Village is situated central to Kiawah Island, Seabrook Island and Johns Island, we expect the new store to resonate very well with our area’s residents and visitors!”

The 850-square-foot boutique will be the newest addition to Freshfields Village, creating an inviting atmosphere inside with playful architecture, custom shelving and whimsical, inspirational details including an inviting sitting area for shoppers to relax. The in-store experience will allow shoppers to enjoy firsthand the warmth and hospitality of The Beaufort Bonnet Company lifestyle brand.

The company’s hallmark bonnet is based on a generations-old heirloom pattern from the nearby coastal town of Beaufort, South Carolina. A combination of timeless design and practical function, the company’s bonnets and little boys’ bucket hats were an instant hit, with mentions in ForbesWall Street JournalInStyleOK Magazine and People. In 2017, The Beaufort Bonnet Company joined the Oxford Industries family of brands, which includes Tommy Bahama, Lilly Pulitzer and Southern Tide.

For updates and more information, follow The Beaufort Bonnet Company on Instagram at @TheBeaufortBonnetCompany or visit

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