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Countdown to Christmas Begins with Mount Pleasant Towne Centre’s Holiday Event Line-Up



Press Release

A 40-foot Christmas tree, photos with Santa, and horse drawn carriage rides are coming to Mount Pleasant Towne Centre this season, transforming the retail destination into the Lowcountry’s premier holiday hub. Beginning on November 20th with the annual Lights Up tree lighting, the open-air retail spot will be activated with merry moments and decor galore all season-long. 

“We look forward to welcoming the community back to the property for our most exciting event of the year, as we regain a sense of normalcy and celebrate all of our annual events live and in person this season,” said Kathleen Herrmann, Marketing Director at Mount Pleasant Towne Centre. “In 2020, the pandemic challenged us and we had to pivot to a virtual option for our annual Lights Up tree lighting. This year, we are more ready than ever to offer community-filled experiences to honor our traditions and celebrate new ones.”

Throughout the Towne Centre, guests can stop and pose for a holiday-themed photo in front of the fluorescent 22-foot reindeer located by Barnes and Noble, and the life-size “JOY” sign located by the main fountain. Overhead twinkling lights will be strung along Belk Drive, turning the Towne Centre into a beautifully lit destination for the whole season.

A full line-up of the holiday festivities at Mount Pleasant Towne Centre can be found below:

Lights Up at Mount Pleasant Towne Centre

Charleston’s favorite holiday tradition and the Towne Centre’s biggest event of the year, Lights Up, is back live and in person this season. On Saturday, November 20th beginning at 6 pm, Belk Drive will shine bright with a spectacular laser light show and the lighting of a 40-foot Christmas Tree. To help ring in the joyous season and accompany the laser light show, East Cooper Baptist Church Choir & Orchestra and Gravel Road will perform popular songs and holiday favorites. For more information visit

Black Friday’s BIG Give Gift Card Giveaway

To celebrate Black Friday this year, six lucky winners will receive a $500 gift card to their Towne Centre store of choice! Beginning at 9 am on November 26th, tables will be located in front of Belk and open for registration. Winners will be drawn at 10 am, 11 am, and noon. All winners must be present in order to win and Johnny O, 95SX on-air personality, will be emceeing the event.

Photos with Santa

The jolly man in red will take up residence in a North Pole-inspired space at 1128 Market Center Boulevard (next to Arhaus) at Towne Centre for another season of festive photo opps. Grab your family and friends and enjoy professional photographs with Santa; perfect for holiday cards beginning on Nov. 26 and continuing every day through December 24. Your furry friends can join the fun as well, with special pet photos available every Monday. All pets must be leashed or crated while in the North Pole. For the safety and comfort of our community, face masks are required while in the North Pole, with the exception of smiling for the photo. Guests not wanting to be in pictures are asked to social distance from Santa and the photographer. Additionally, each child will receive a free chocolate pop from Sweet Julep’s. Photo package prices start at $34.99. To register, please visit:

Horse Drawn Carriage Rides

Nothing says the holiday season like a complimentary horse drawn carriage ride. As the weather cools down, bundle up and sip on your favorite warm beverage while taking in the sights of the Towne Centre’s beautiful holiday decorations. Rides will be available on Saturdays and Sundays from Thanksgiving to Christmas departing from the Palmetto Grande Cinema and Belk. For more information, visit: 

To find out more about Mount Pleasant Towne Centre’s seasonal experiences, visit and engage with the Towne Centre on Instagram and Facebook.

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