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Charleston Business Owner Creates Shell Necklaces Named After Special Women in Her Life



Tori Nardone, founder of The Balancing Effect and Creator of A Toast to Women, has launched She Shells – a jewelry company that celebrates women and the Charleston coast. Her first collection contains 25 unique necklaces made with local shells named for women in her life who inspire her. 

The idea spurred when Nardone and her husband started taking their new puppy to the Isle of Palms beach for off leash hours in September 2020.

“I became enamored with picking up pretty shells while we walked, and my husband would giggle and ask what on Earth I would do with all of them,” Nardone said. “I told him I’d make jewelry out of them one day when I was ready.”

As she collected shells, she noticed that each of them reminded her of a special person in her life. She’d find a speckled shell that made her think of a spunky friend, or she’d find a creamy white shell that made her think of a calming friend. She knew then that each jewelry piece would be named for the person she felt the shell and accompanying beads embodied. And so, She Shells was born. Each piece embodies and tells the story of an extraordinary woman in Nardone’s life. Future collections will tell the stories of other extraordinary women.

After a year of collecting and honing her craft, Nardone officially launched She Shells in September 2021.

“I have always been enthralled by jewelry and the act of accessorizing,” she said. “I’m a firm believer that the perfect piece can take an outfit from good to great. I also strive to keep a minimal wardrobe, and so I’ve found that having special pieces of jewelry make my repeat outfits feel new and different. My hope is that each piece, whether it be from a set collection or a custom order, makes women feel special, beautiful, and capable of whatever they set their mind to.”

You can shop collection one ($45-$90) at

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