Charleston residents may now have one less chore to worry about thanks to the local launch of PINCH, a mobile app available in the Apple App and Google Play stores which provides a way for users to order, receive, and pay for housekeeping or lawn care service from a network of professionals.
“In a post-pandemic era, people want to offload menial tasks so they can spend more quality time together,” said co-founder Neal McCarty. “Creating PINCH really came from an existing demand we were seeing in the marketplace. Not only are we able to help customers with quick access to pre-screened professionals, but the service providers benefit immensely from our funnel of active users, not just cold leads.”
Jobs are assigned on a first-come, first-serve basis through the app and can be accommodated within 24-72 hours. The end service price is tiered based on the customer’s level of immediacy, but the app is free to use.
PINCH is not only used by homeowners and renters, but also real estate agents, property managers, home associations and landlords.
“Our business has been prospering with realtors and property managers who are managing multiple properties at once,” said co-founder Bryan Walton. “They find the convenience of using an app to be a real game changer. The real estate market shows no signs of slowing down, so we’ve seen real enthusiasm from several agents that this technology now exists. They’re using it for open houses, new listings and as a closing gift to clients.”
PINCH currently has more than 150 Charleston-based service professionals and 500 active customers. They are recruiting maintenance and home cleaning service professionals via their mobile app on a rolling basis.
PINCH plans to expand across the Southeast this fall and nationwide come 2022.
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