The popularity of Instagram is mind-boggling. The user-engagement rate on Instagram is higher than Facebook, Pinterest, and Twitter.
However, many growing challenges show that Instagram marketing potential is failing as a result of lesser engagement rates and rivalry from new challengers, for example, Snapchat.
With Instagram’s algorithmic timeline, consistency of the content feels like a critical component to getting your posts seen and showing up at the highest point of the timeline. If your posts are shared consistently and getting great engagement, Instagram’s algorithm may put your posts close to the highest point of your follower’s feeds.
In this blog, we bring you five simple strategies for your Instagram content that may help you gain more engagement on your Instagram posts:
1. Curate user-generated content
Curating user-generated content one of the primary ways to gain more engagement on your Instagram posts. It can motivate users to engage with and share their content and help you get more followers.
Since the Instagram algorithm thinks about users’ connections when ranking content on their feed, building a network with your users through Instagram may likewise help your content rank higher on their feeds. Aside from organic reach, user-generated content is more critical and more trusted than traditional media and other non-user-generated content.
2. Be a storyteller
Instagram is flooded with average brand promotion strategies that fail to broaden the social network of a particular brand. You ought to dazzle crowds through images, video, and text, not just preach marketing messages at them.
To get more followers on Instagram, you need to increase engagement rates through content, use storytelling, offering ‘micro-stories’ using your captions, videos, Instagram stories, etc. Storytelling helps to build a strong feeling of “I have had the same experience” amongst your audience. At the point when people discover some relatability to your content, they are considerably more likely to get tied up with it and share it with their peers. One approach to embed elements of storytelling into your Instagram strategy is by sharing user-generated content that reverberates with your brand image.
Longer captions with elements of storytelling and realness are especially ground-breaking since they empower brands to show up more human and fabricate further connections with their intended set of audience. Done right, long winded captions likewise leave scrollers speechless and increase the time they spend taking a gander at your post. In addition to being a pattern, long captions are a piece of a bigger move towards vividness and carry an added believability to Instagram as a platform to gain more engagement on your posts.
3. Use SEO wisely
Instagram and SEO probably won’t seem like the clearest of relatives– yet making an SEO strategy for your Instagram account is fundamental on the inexorably significant platform. The two key zones that influence SEO are your account handle and account name. At that point, there’s your account name, which shows up under your profile picture and ought to mirror your account handle and industry. At the point when people search Instagram utilizing words or emoticons, it’s your account name that Instagram will check searches against. The key here is to consider words people would utilize while looking on Instagram.
The connection between engagement and SEO goes the two different ways. In addition to the fact that you want to advance your profile for searchers in your channel, however, you also need to think about that social signs, (for example, likes, shares, and comments) may assume a part in your SEO rankings.
4. Pick the right hashtags
Choosing the best hashtags for your Instagram posts can mean the distinction between showing up as a top post or sinking to the lower part of the feed suddenly and completely. Utilize a blend of trending and industry-explicit hashtags to locate the best hashtag to connect with your target followers. Try to research each hashtag.
Take a gander at the kind of content and the number of likes on its top-performing posts—if your content matches up, you have yourself a winning hashtag. The quantity of hashtags you use is likewise basic. While Instagram takes into account up to 30, a mass of tags under your subtitle risks looking both untargeted and unprofessional.
So, recognize the number of hashtags your rivals and area influencers normally use, at that point explore different avenues regarding contrasting hashtag volumes on your posts until you locate your sweet spot. Remember that Instagram’s algorithm punishes “malicious” conduct, so differ the number and kind of hashtags you use to lessen the odds of this incident.
5. Create a solid brand image
Consistency, Conciseness, and Creativity are lords for endeavors intending to create a brand image on Instagram. An unpredictable, indiscriminate methodology doesn’t work. Rather, focus on factors like introducing your profile, making style patterns that keep your images looking fresh, and dominating hashtag use.
You ought to likewise be engaging routinely with your followers to develop engagement and loyalty. This way, you can introduce a positive and consistent brand to your intended interest group.
Final Words
Social media algorithms are worked to motivate veritable, positive practices on the platforms, for example, sharing, appreciating, fast replies, and so much more.
The primary goal of Instagram is to make users upbeat and let them appreciate the experience. As brands on Instagram, we can do a ton to make extraordinary encounters for the best Instagram followers— which will, thusly, advantage ourselves.
