Lauren Ridenour, an artist and waitress at The Alley, submitted a shoe design to Vans for their “Foot The Bill” contest. The company created the competition to help small businesses during this difficult time. They partnered with local and community-driven skate shops, restaurants, art galleries and music venues to support them with custom-designed Vans footwear.
Ridenour’s Charleston-themed design was one of the winners and is now available for purchase online. Net proceeds from the sale of each pair of these special Vans Customs will go directly to The Alley’s Employee Relief Fund.
In her submission, Ridenour said she wanted the shoes to “reflect the diverse and creative Charleston community. The different faces and colors were inspired by the different people and places that make up our home. During these challenging times, we realize that we are stronger together and we will all get through this because we are all one.” You can see her video submission below.
You can purchase the shoe here.
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We are incredibly proud and grateful to announce that The Alley has been handpicked to be a part of an amazing progam with @Vans called Foot The Bill. Thanks to our very own team member and talented local artist, Lauren Ridenour, The Alley and the local Charleston F&B community will benefit from a limited edition #VansCustoms shoe designed by @laurenridenour_art and manufactured/sold by Vans. Grab your pair here: https://www.vans.com/footthebill.html (scroll down & look for The Alley’s logo – link is also in our bio) and be sure to watch this awesome video created and submitted to Van’s by Lauren. Her video was one of 10 selected in a national contest and is the reason The Alley and our staff are able to benefit from the #FootTheBill program. We’re humbled by this partnership and hope you’re as excited as we are about this amazing opportunity.
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