Lifestyle brand Salt Life is opening its first local store at 316 King St. Aimed at ocean enthusiasts, Salt Life apparel and merchandise has an enthusiastic following of water-lovers, making it the perfect addition to downtown Charleston’s retail scene.
Salt Life is opening in the space formerly occupied by 316 Men. From its first merchandise offerings in 2006, Salt Life has grown with distribution in surf shops, specialty stores, department stores and sporting goods retailers. Customers can shop online at saltlife.com and at branded retail stores in places like Huntington Beach and San Clemente, California; Daytona Beach, Tampa, Key West and Orlando, Florida; and Columbus, Georgia.
“Salt Life is growing and we could not be more thrilled to say that we are the proud tenants of 316A King Street in Charleston. Charleston’s King Street is a retail and cultural hub of this historic city, and we feel that our popularity with the district residents is an obvious addition to our growing brick and mortar portfolio,” said Salt Life President Jeff Stillwell. “In 2019, South Carolina was one of our leading sales states and has proven over and over again that they are all about the Salt Life.”
The anticipated opening date for Salt Life is mid-February.
Also coming to 316B King St. is OMG Candy Store, a modern candy boutique. It takes the spot formerly occupied by Lush Cosmetics, which has relocated to Mount Pleasant Towne Centre. OMG Candy Store is expected to open on April 1.
OMG Candy Store will offer a sweet selection, from favorite nostalgic candy cigarettes to licensed goodies and fresh fudge.
CEO and founder Orit Deverell said, “I am very excited to announce the opening of OMG Candy Store. It is a project my team and I have been working on for the past couple of years. We are ready to open our doors on King Street and give the locals and tourists an experience they will not forget.”
Both of these deals were brokered by real estate investment firm Charleston Commercial, a key player in the downtown Charleston real estate market. The company — led by C. Kendrick and managing director Joshua Schaap (picture at right) — has overseen the sale of 10 King Street properties in the last two years, totaling $78.1 million.
Charleston Commercial’s experience with complex zoning issues, utilities and historic properties makes it uniquely positioned to facilitate commercial real estate sales, acquisitions and developments in Charleston’s historic district.
In summer 2019, Charleston Commercial brought together eight properties and six property owners to create a landmark real estate deal bordered by King, Society and George streets. Last fall, the firm also brokered the sale of 231 King St. for $4.175 million.
“Downtown Charleston, especially King Street, is an incredibly attractive spot for retailers right now,” Schaap said. “Our expertise on King Street allows us to attract both local and regional brands eager to make a home in Charleston and serve both locals and visitors.”
The team also worked on high-profile downtown deals 529 King St. (formerly Dixie Furniture) as well as 332 King St (formerly Bob Ellis). And they brought luxury cooler brand YETI to Charleston, facilitating the opening of the brand’s second retail store at 360 King St.
“Adding popular lifestyle brands like YETI and Salt Life along with OMG Candy Store reinforces Charleston’s reputation as the place to be for retailers,” Kendrick added. “Our experience on King Street gives us the unique position to help these companies and brands find a new home in Charleston.”
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