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Finalists Announced for Charleston AMA’s 2018 Spark! Awards



The Charleston Chapter of the American Marketing Association is proud to announce the finalists for the 2018 Spark! Awards. The Spark! Awards honor creative and marketing excellence in the Charleston community. This year, companies and individuals alike submitted their work in 22 categories. Submissions were open for the entire month of January to individuals and companies in the Charleston region for work completed in 2017. The chapter was thrilled to receive 158 submissions this year.

Entries were judged by the board of directors of AMA Reno-Tahoe with assistance from Stewart Law, past president of AMA Oklahoma City. The top 3 entries were selected as finalists in each category. In the case of tied scores, up to 5 finalists were selected. Marketer of the Year nominations were judged by a select committee of AMA Charleston’s past chapter leaders.  Charleston AMA also introduced a new award this year called the Giving Award.  The Giving Award will commend the work of an individual or company based in the tri-county area that has donated a marketing service(s) to a nonprofit organization.

Our official list of finalists nominated for each 2018 Spark! award is as follows:

Best Print Ad

Brays Island Plantation, Rawle Murdy

Certified SC Grown “Fresh on the Menu,” Chernoff Newman

Palm Coast and the Flagler Beaches “Uncommon Character,” The Brandon Agency


Best Copywriting

Advantage Magazine Spring 2017, Advantage|ForbesBooks

Island Magazine “Sea Turtle Hospital: A New Chapter,” South Carolina Aquarium

“Where…” Campaign Print Ads, Town of Mount Pleasant

Best Website

Island Coastal Lager, Obviouslee Marketing

Medal of Honor Museum, Chernoff Newman

Redux Yoga, Shannon Caulk Designs


Best Commercial Photography

frogg toggs, The Brandon Agency

Island Coastal Lager, Obviouslee Marketing

Lowcountry Pet Specialties “Outdoor Lifestyle Creative,” Andy H Photo


Best Illustration

Frothy Beard Brewery, Tami Boyce Design

Italian Spot Illustrations, Andrew Barton Design

YALLFest, Timothy Banks


Best Direct Mail

Catesby Campaign, The Gibbes Museum of Art

Hatman New Year’s Mailer, Andrew Barton Design

Inc. 5000 Illustrations, Advantage|ForbesBooks

npNEXT Invitation, Blackbaud

Where else but Charleston?, Charleston Wine + Food

Best Collateral

Authority Summit Program, Advantage|ForbesBooks

Balsam Mountain Preserve, Rawle Murdy

Charleston Allergy & Asthma, Trio Solutions Inc.

Gibbes Street Party: Food is Art, The Gibbes Museum of Art

Where else but Charleston?, Charleston Wine + Food


Best Corporate Identity

Charleston Parks Conservancy, Obviouslee Marketing

The Guild, Obviouslee Marketing

Nirenblatt Orthodontics, Andrew Barton Design


Best Promotional Video

Charleston Wine + Food Festival, Charleston Wine + Food

Island Coastal Lager, Obviouslee Marketing

Terminix “Customer Stories: Cockroach,” Rawle Murdy


Best Outdoor Signage

Sea Turtle Care Center, South Carolina Aquarium

Piggly Wiggly, Chernoff Newman

Charleston Airport Wall Wrap, Chernoff Newman


Best Corporate Blog Blog, Advantage|ForbesBooks

Luxury Simplifed Retreats, Luxury Simplified

Mount Pleasantries, Town of Mount Pleasant

Take Maggie’s Word for It, Black Book Marketing

Best Book Cover

Finding the Heart in Art, Advantage\ForbesBooks

Hope in the Darkness, Advantage\ForbesBooks

Interrupted Entrepreneurship, Advantage\ForbesBooks

Best Logo

Betty Carlton Kitchens, Katie Biondo

iParent, Andrew Barton Design

The Shay, Obviouslee Marketing

Best Event Marketing

Charleston Beer Garden, Fisher Creative LLC

Redux Yoga Eclipse Party, Shannon Caulk Designs

Volvo Car Open, Obviouslee Marketing


Best Social Media Campaign

Certified SC Grown “SEWE Social Countdown,” Chernoff Newman

Dewees Real Estate, Lovingood Media

The Unfair Advantage, Advantage\ForbesBooks


Best Non-Traditional Marketing

#LoveALocal, Lowcountry Local First

Dumas & Sons 100th Anniversary, Obviouslee Marketing

NYC Media Biscuit Class, Charleston Wine + Food


Best Public Relations

Charleston Wine + Food, Charleston Wine + Food

Dave & Buster’s Grand Opening, The Brandon Agency

Here, There and Everywhere with Parker Bear, Fisher Creative LLC

Scotty’s Ride for Water, Touchpoint Communications

Best Branding

Certified SC Grown “Roots,” Chernoff Newman

Island Coastal Lager, Obviouslee Marketing

Palmetto Brand Week, Palmetto

USC Health Sciences “Degrees of Health,” Chernoff Newman


Best Rebranding

Blackbaud Visual Rebrand, Blackbaud

South Carolina Ports “Seeing is Believing,” Chernoff Newman

Together SC, Trio Solutions Inc.


Best Facebook Presence

Charleston International Airport, Chernoff Newman

The Footlight Players, Fisher Creative LLC

Lowcountry AIDS Services, Fisher Creative LLC

Best Twitter Presence

The Footlight Players, Fisher Creative LLC

Lowcountry AIDS Services, Fisher Creative LLC


Best Instagram Presence

Charleston Wine + Food, Charleston Wine + Food

South Carolina Aquarium, South Carolina Aquarium

Southeastern Wildlife Expo, Obviouslee Marketing

The Giving Award

CreateAthon, Trio Solutions Inc.

Junior League of Charleston, Katie Biondo

Chapter Volunteer of the Year

Courtney Little

Charlotte Woodward

Amanda Culver Wynns


Marketer of the Year

Jenny Dennis, Trio Solutions Inc.

Colleen Troy, Touchpoint Communications

Chris Zoeller, The Post & Courier

Winners will be announced at the 2018 Spark! Awards Celebration on Thursday, March 8 from 5:30 to 8pm at Harborside East in Mount Pleasant. The event includes heavy hors d’oeurves and an open bar, and the emcees will be President Elect Maggie Mills and local actor Kyle Taylor. This year’s theme is Old Hollywood and special prizes will be given to the best-dressed attendees. This is a black tie optional event. Tickets are $40 for AMA members and $50 for non-members. Learn more or buy tickets at

This is an unedited press release

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