Gone are the days when packaging only served one purpose; product protection. Today, brands ae using custom packaging to stand apart from the competition and attract more customers to their products. One such factor that attracts customers is the box style.
Every brand, regardless of the industry, should know different box styles that can protect the products and attract customers. Below are 10 artistic packaging box styles your brand should consider for product packaging.
1. Straight End Tuck Boxes
Straight-end tuck boxes are one of the most used packaging box styles. This box style offers a flap or flaps that are tucked inward to keep the products protected during shipping and display. The straight-end tuck boxes have two flaps on each side; top and bottom.
You can customize these boxes in different sizes, and designs as per the brand’s needs. Choose finishes such as gloss to give your packaging boxes a beautiful shine and attract customers. Brands use straight-end tuck boxes to pack and ship lightweight products such as jewelry.
2. Hinged Lid Boxes
Hinged-lid boxes are most commonly made of rigid material. As the name suggests, these boxes have a hinged lid attached to the spine. You can get custom sizes for these boxes as per your product’s dimensions.
Brands often use a ribbon on the inner side of the lid that is attached to the bottom to give the lid support when it’s opened. Use hinged-lid luxury rigid boxes for packaging products such as appeal, jewelry, footwear, etc.
3. Gable Boxes
Gable boxes give a house-like appearance to attract customers. These boxes are often made of cardboard; a lightweight and sustainable material to pack and ship items. Gable boxes come with handles on top.
These boxes offer an attractive look and keep the products protected from external factors such as moisture and dust to some extent. Pack your items like candies and macarons in custom gable boxes. Use pastels such as champagne pink or ice blue to give a beautiful look to your gable boxes.
4. Mailer Boxes
Mailer boxes offer a memorable unboxing experience and an aesthetic look because of their sleek look. Brands use these boxes to pack and ship non-fragile and lightweight items. These boxes can be customized in different colors and designs to enhance their visual appeal.
You can choose various sizes of custom mailer boxes for small businesses to pack items such as facemasks, glitter pens, serums, etc. Use embossing on your mailer boxes to give certain visuals on the boxes a 3D effect and attract customers.
5. Sleeve and Tray
Sleeve and tray boxes consist of two separate pieces. The products are packed inside the hollow tray and the sleeve covers it from four sides. You can get these boxes in different materials such as cardstock and rigid as per your brand’s positioning in the market.
Customize these boxes with various finishes such as holographic to give selected parts on the box a rainbow effect when light falls on the packaging at certain angles. Choose colors that align with your brand to give a coherent look.
6. Shoulder Neck Boxes
Shoulder-neck boxes consist of three pieces; a shoulder, a neck, and a lid. The hollow bottom, also known as the shoulder, has the neck glued inside. The products are placed inside the neck. The lid sits on top of the box in a way that the protruding neck is visible.
With the protruding neck, brands have more space to design the box. Try maximalism designs on your boxes and choose intricate patterns to give your packaging a distinctive look. Shoulder neck boxes offer a distinctive look that attracts customers.
7. Die Cut Window Boxes
Die-cut window boxes are mostly used in retail where brands have to compete against dozens of other brands for the same product. The window allows the customers to have a sneak peek at the product and helps them in finalizing the purchasing decision.
Your brand can get custom-shaped window packaging boxes such as squares or hearts as per your product’s needs. Window boxes can have various types of items such as cookies, candles, bath bombs, etc.
8. Pillow Boxes
Pillow boxes are mostly made of paperboard material; a lightweight, cost-effective, and sustainable solution. This packaging style is used to ship non-fragile and lightweight items and is mostly used as goodie bags.
You can get these boxes in various sizes as per your products’ needs. Add a ribbon handle around these boxes to give them a beautiful look. Most brands use minimalist designs on these boxes; using less space for designs and visuals to give a clean look.
9. Pyramid Boxes
Pyramid boxes are usually made of kraft or cardboard packaging. Both these materials are lightweight, cost-effective, and sustainable solutions. These boxes can keep the products protected against external factors such as dust and moisture to some extent.
Use the matte finish on these boxes to remove the color vibrancy of the packaging and give these boxes a decent look. You can add cardboard inserts inside these boxes to pack more than one item. Brands often use pyramid boxes to pack and ship items such as earrings, rings, and bracelets.
10. Collapsible Boxes
Collapsible boxes are very versatile and can be used to pack different products such as apparel, stationary items, and even candles. These boxes have a flexible spine and can be stored flatly. The collapsible boxes are made of one piece and these boxes are easy to assemble.
You can customize these boxes in different sizes and apply aesthetically pleasing finishes such as soft touch to attract customers. The soft-touch finish gives a matte look but offers a smooth velvet-like feel under the touch.
Invest in Custom Packaging Box Styles and Attract Customers
Try these 10 artistic packaging box styles for your new products to attract sales and give your customers a memorable unboxing experience. Invest in custom packaging to get a good ROI. Choose other customizations such as unique designs, attractive colors, and visually appealing finishes to make these boxes stand out.