The High Rise Beverage Company team today announced the launch of its new THC-free line of beverages – High Rise Blackout Edition. The company says the new offering is THC-free and contains "natural adaptogens as key ingredients to promote the calming or lifting effects High Rise fans know and love."
A portion of the proceeds from High Rise Blackout Edition will go directly to supporting cannabis education and contributing to positive changes in hemp laws.
"The 'Blackout Edition' stands as a symbol of our dedication to innovation, community support, and the evolution of the hemp industry," said founder Matt Skinner.
The High Rise Blackout Edition line will feature four flavors – pineapple, lime, blackberry, and grapefruit. High Rise says the THC-free line advocates health, wellness, and cannabis accessibility for all with two variations: Balance & Lift. The ‘Balance’ line contains Ashwagandha and Gotu Cola to ease stress and enhance mental clarity. The ‘Lift’ line contains B vitamins, Ginseng, and Rhodiola to help "supercharge mood and energy for peak performance." In addition to these adaptogens, High Rise Blackout Edition is made with real fruit and organic cane sugar.
High Rise Blackout Edition is projected to be available to consumers beginning in mid-March 2024. High Rise Beverage Company will still offer its Full Spectrum Hemp & Delta-9 product lines.
For more information and important brand updates, make sure to follow up on social media - @highrisebev.
